TVS Motors to Launch Four New Products in 2012

South India based TVS Motor Company today announced its plans of launching four new products during the year 2012, which includes two motorcycles in the executive segment and two scooters.

The company would test market its hybrid scooter, TVS Qube (our readers would have been well aware of this product – Cube whose pictures we had reported right on the first day of the Auto Expo) from June 2012 and plans to initially test market 200 scooters before its commercial launch in the year 2013. The TVS Qube has two sources of power which includes a 100cc four – stroke engine and an electric hub motor. The rider has the option to choose from a range of modes, depending on his or her requirement. This hybrid system charges the battery (which is lithium ion) when the brakes are applied and utilizes this power whenever required, therefore making the most efficient use of the energy available. In addition, this two – wheeler conserves energy when the vehicle halts at a traffic signal or is in standstill condition by halting the power source. (However, Patents are pending for this model).

This scooter also comes with the additional option of electric only with zero fuel (petrol) consumption and zero emissions and can be used for short trips. There is also an engine only mode, which can be used when the battery charge is very low. The TVS Hybrid Scooter also has the options of Hybrid Economy Mode and Hybrid Power Mode. In the economy mode, the engine and electric motor run as per the programmed strategy while in the power mode, both engine and electric engage together for better acceleration.

This green technology delivers significant emission reduction and improved fuel economy in city traffic driving with 35 per cent reduction in CO2 emission, 30% HC + NOx reduction and an increase of 35 per cent in fuel economy. The TVS Hybrid Scooter is therefore expected to deliver a fuel economy of around 70 kilometers in typical city riding conditions.

This product is proof of TVS Motor Company’s unwavering commitment to development of green technologies that will lead to substantial reduction in terms of CO2 levels.

TVS Motor Company, in an effort to increase its market share in the growing executive segment and give an option of upgrades to economy segment customers, announced the launch of two motorcycles in this segment.

The new motorcycle brand with 125cc engine capacity mated to a 4 speed gearbox and all features for this segment would be launched in the month of June 2012. The brand would however represent a bold new statement in the executive motorcycle segment. The refined mature design and the comfortable riding position coupled with the smooth responsive engine would make this vehicle a perfect urban mobility solution. Specifically tailor made for the everyday rider, this bike is feature packed and will provide an exciting riding experience and a modern styling.

Here is the biggest good news for the Indian customers. The second motorcycle in this segment is gonna be the re – launch its most popular TVS Victor brand in December 2012. An advanced programmed ignition system that will be deployed in the TVS Victor ensuring best performance in combustion and therefore best in class acceleration and fuel economy. TVS Victor is expected to return high fuel efficiency in typical city riding conditions.

In the growing scooter segment, TVS Motor Company is present with Scooty and Wego. The company now intends to further strengthen its position with launch of a 125cc scooter in December 2012, which will deliver high fuel efficiency in typical city riding conditions.

These new launches will complete the motorcycle portfolio while additional range to the scooter variants would complete the company’s product portfolio and increase its market share.

How do you like this news guys. Sounds great, right? We would love to hear your thoughts about this and so kindly post your comments in the form of words below.

Author –