TVS to Bring Back Victor Brand

I don’t think I really need to give any introduction about the ‘Victor’ brand of bikes from TVS Motors. The brand which made the company a great player in the bike market was endorsed for a long time by ‘Master-Blaster’ – Sachin Tendulkar. The one with the violet color scheme was a big hit in the Indian market. Still, they give me a nostalgic feel as and when I see them along our roads.

TVS Motors still markets the ‘Victor GLX 125’, which is based on the same old platform  in the Indonesian market. Business Line had recently reported, ‘In a bid to improve its market share, TVS Motor Company plans to re-introduce its Victor brand of bikes by December this year. This is part of the two new bike and two scooter models it expects to launch in 2012.’The new models mentioned here will also include a 125 cc bike launch in June and another 125 cc scooter which will be introduced in the month of December. TVS Motors is also working on more 250 cc and 300 cc segment, the launch of which will be around two years away. This just means that wonderful products are awaiting for India from TVS stable in just a few years down the line.

TVS Motors is increasing its output capacity of its two and three wheelers to 3.2 million units by 2013-14, from 2.8 million units, a company official said. The company is also planning to invest about INR 160 crore for the expansion.

To talk about the future plans, the company also plans to introduce a hybrid scooter in the Indian market – Qube by the year 2013. (We’d reported a lot about the Qube as part of our Auto Expo 2012 coverage.) The Qube will have a 100cc four – stroke petrol engine, running parallel with an electric motor on lithium – ion batteries. Expect the pricing of this scooter at a price band of around INR 60k to 70k.

Such similar concepts were also showcased in the expo by other companies such as HMC (Hero MotoCorp) and Mahindra 2Wheelers. About 200 units of Qube models will be run as a test -marketing and production trial exercise from the month of June this year itself, a company official said.

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