Studds Outlet Delhi – This is the company’s seventh exclusive store and it plans to have 20 such outlets in this financial year…
Studds Accessories Limited, which claims to be the world’s largest manufacturer of two-wheeler helmets in terms of volumes, has just inaugurated an all-new, state-of-the-art showroom in Delhi. The Exclusive Brand Outlet (EBO) is located at Karol Bagh, Delhi, and becomes the seventh such store for the company in the country.
The new EBO was inaugurated by the Managing Director of the company – Mr. Sidhartha Bhushan Khurana. The company plans to launch more such stores in the country, and eventually have 20 outlets in FY21. It has other similar outlets operational in Bengaluru, Mumbai, Kochi, Rohtak, and Vijaywada.
The store will feature products from the company’s two flagship brands – Studds and SMK Helmets. It will sell a wide range of premium helmets and two-wheeler accessories, including side-boxes, top boxes, biking gloves, helmet locks, rain suits, biking goggles, etc.
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For the unknowns, SMK is a premium brand conceptualized in Europe, and is popular among the biking community for the comfort it offers, along with styling, and value-added features, according to the company.
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The company senses the riding demand for two-wheeler accessories in the country, and aims to double its manufacturing capacity for helmets and accessories in the coming years.
-Moin Ahmed
