Royal Enfield has appointed Rudratej Singh as the new President of the company who will report to Mr Siddhartha Lal, Managing Director & CEO of Eicher Motors.
Before his new stint with Royal Enfield, Rudy, as he is often called, was working with Unilever in Singapore as Vice President of South Asia, HPC and Foods Marketing Operations. He has worked with several global brands for almost two decades and will be responsible for building leadership for Royal Enfield and lead commercial business for the company.
His job role will include global sales, after sales, branding and marketing, new product strategy. He will also take care of creating and growing new business opportunities like apparels, accessories etc.
Rudratej said that he is excited to join Royal Enfield which is one of the world’s fastest growing companies and intends to make it as one of the most iconic motorcycle brands and a leader in mid-sized motorcycle market in the world.