Royal Enfield is devoting a lot of its energies to Research and Development and we should admit that their motorcycles are becoming a lot better in terms of technicalities and quality at the same time maintaining the true Royal Enfield lineage to them!
While they are scaling up their local production with strong domestic sales, they have some real aggressive intents for the international markets as well. The company plans to open a new technical centre in the UK. Reportedly the company is going back to its origins and opening a technology centre in Leicestershire which is expected to be operational before the end of this year.
As per a report on VisorDown, the company will be investing 5 billion rupees (52 million pounds) to build this new centre. Royal Enfield intends to increase production from 3 lakh units a year to nearly 4.5 lakh units per year by the end of 2015.
Apart from the centre in Leicestershire, the Eicher owned brand also has plans to open another technical centre in India. This will be bigger than the UK based one and will be spread over an area of 4.5 acres and will be located at Old Mahabalipuram Road in Chennai. This centre though is expected to be ready only by the second quarter of 2016.
The company is believed to be working on a new motorcycle which might be called Himalayan, along with a new engine to replace the existing 350 cc lot. The company, apart from the rich heritage has a lot of market to grow into. It aims to become the world’s largest mid-size motorcycle manufacturer. With more and more young audience falling for the brand, the emphasis on R&D with these new technical centres is surely going to propel the brand’s growth.
