Royal Enfield Launches ‘Build Your Own Legend’ Campaign

This is an opportunity for you to show your creative side and design a custom motorcycle based on the recently launched Meteor 350.

If there is one brand that actively promotes customization of their vehicles, that has to be none other than Royal Enfield. The Chennai-based company has been time and again launching several campaigns like ‘Make It Yours’ (MiY), using which you can customize your RE motorcycle.

Now, in the latest, the company has launched a brand-new campaign called ‘Build Your Own Legend’. As the name suggests, this is an opportunity that lets you show off your design skills, and create a motorcycle based on an existing RE motorcycle.

With this campaign, Royal Enfield in inviting motorcycle enthusiasts to submit their designs for a custom motorcycle based on the recently launched Meteor 350. This is the company’s first ever such customization program.

The contest has a theme of ‘self-expression’, meaning which it wants you to follow your passion for riding and express yourself freely in the design of the custom motorcycle. If you are interested to participate, you may register yourself on the company’s official website.

To participate in the campaign, you will have to register using the link mentioned, and send your entry in the form of a render or a sketch with a brief description of your idea. Among all the entries, three concepts will be shortlisted by three different jury panels, including RE Choice, Pro Judges Choice, and Public Choice.

If your entry is shortlisted, you will get a chance to visit the INTC, and you will work closely with the industrial team at RE, who will help you refine the motorcycle design and make it buildable. Once the refining is done, you will be teamed up with custom motorcycle based in India, and the design will be brought to life in a few months’ time.

It certainly is an interesting campaign, which will foster creativity and promote custom motorcycling in the country.

-Moin Ahmed

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