Pulsar 220 – One Year Since Re-Launch How Is It Doing?

I take a quick look at Pulsar 220 sales after its re-introduction in the Indian market early last year. Here are the numbers…

Everybody knows that Pulsar 220 – the motorcycle with the vertically-stacked projector headlamps and semi-fairing – is a super hit! Few years ago, it was, in fact, the largest selling big Pulsar in Bajaj’s line-up. In order to let the new-generation models take a sigh of relief, Bajaj has been wanting to axe it and it eventually did around 2022.

There was a bunch of people inside that were never happy about this decision and there wasn’t an official word about the Pulsar 220’s discontinuation in the market. However, within a few months Bajaj had to retract and change its decision – like it has done many a times earlier, and the Pulsar 220 was re-launched in the market around February 2023 last year. That makes it a year of the motorcycle’s (re)presence in the market and no better time to review how is it doing!

Pulsar 220 Sales

February 20234839
March 20239144
April 2023254
May 20236143
June 20237150
July 20232547
August 20234305
September 20235982
October 20237291
November 20235372
December 20233070
January 20245487
TOTAL61,584 units

2024 Pulsar NS200 Launched at 1.58 Lac; Gets 3 New Features

Pulsar 220 sales

According to the official SIAM data, the Pulsar 220 has registered total sales of 61,584 units in the last twelve months since its re-introduction – which is an average of 5132 units a month. These are phenomenal numbers for a motorcycle that has been in the market since the last 14-15 years – without any changes to the styling. In the process, it has outsold many motorcycles around this segment.

As I had said earlier (here), the idea is to present this 200 as a value offering and take the tech-laden NS range higher up the pedestal with newer features – and keep the newest generation of Pulsars somewhere in between. And clearly this is working for Bajaj. There is something about the Pulsar 220 that people get attracted towards it – and now it will be the price quotient that will be the prime selling point of the 220.