To promote the controversial 2014 Karizma ZMR, Hero has launched a new television commercial of the bike which is already on air on almost all major channels.
Unlike the older ad which featured bollywood actor Hritik Roshan flying in the storm on his (older) ZMR to get his cap back, this commercial is slightly more sense making.
The sequence shows the hero sailing in a ship on the Arctic before it gets stuck in ice. And that is when he takes out his spanking new 2014 red ZMR, jumps off the ship and starts rolling on ice. It is pretty unclear to understand why did the man do this, but he is shown zipping his bike across some scenic locations.
The registration number of the bike also confirms that it is some international country where this ad has been shot. Amidst all the action, the bike’s major features are highlighted which include the dual headlamps, LED tail lamp and obviously the new more powerful 20PS fuel injected engine.
The bike here carries ice tyres in place of the regular civilian tyres the production models come along with. Not much is known and understood about intent of Hero and story of the advertisement but the fabulous locations ensure your interest in the 1 minute ad. Watch it to make an opinion about it…
New 2014 Hero Karizma ZMR TVC Video