Indian Bikes October 2010 Sales Figures

Hero Honda: On the back of the festive season Hero Honda the world’s no.1 two wheeler company, has posted its highest ever monthly sales figure.  Hero Honda total sales grew by massive 42.75% in October 2010 compared to October 2009. Total sales stood at 5,05,553 units of two wheelers in October 2010 compared to 3,54,156 units in October 2010. Hero Honda recorded sales of 4,35,990 units in May 2010 which was its previous highest monthly sales figure. This is by far highest ever monthly sales for any Indian two wheeler company till the date.  The company also reported month on month basis sales growth of 16.58% due to festive season. Last month the company sold 4,33,641 units. The company sold 30,25,536 units during April 2010 to October 2010 up 13.89 % compared to 26,56,378 units in the same period last year.

Commenting on the record sales, Anil Dua, Sr. Vice-President (Marketing & Sales), Hero Honda Motors Ltd said, “This record of over half –a-million sales in a single month created by the company is extremely encouraging as it clearly demonstrates the confidence our customers have in our brands. Sales of over five lakh units in a month with a 42.7 % growth over the large base of the previous year is a testimony to the winning strategy that we have been following over the past few years.  A refreshed product range coupled with innovative branding and marketing initiatives – particularly revolving around the Commonwealth Games Delhi 2010 – can duly be attributed to this success. FY’ 2011 has been a magnificent run for Hero Honda as we have been consistently scaling new heights. The company has been on a record sales run of over four lakh units each month since May, capping it off with the 5-lakh plus mark in October. Going forward, we are hopeful of continuing the momentum by staying true to the same winning strategy.”

Hero Honda which has launched 6 new models in the last six months which includes refreshed model of Glamour and Glamour FI, Super Splendour, Hunk, Passion Pro and Splendour Pro. Recently launched Splendour Pro which now comes with APDV (Advance Pro Series Digital Variable Ignition System) engine has witnessed good nos. Beside this Hero Honda has launched Passion Pro Commonwealth Games Limited Edition.

Notably the company has installed capacity of 5.6 million units per annum with 3 manufacturing plants and it has goal of selling 5 million units in current fiscal up 8.7% from last year. The company is also looking for setting up 4th manufacturing plant.

Bajaj Auto

On the back of strong festive season Bajaj auto reported its highest ever monthly sales. Bajaj auto reported sales growth of 32.21% in the month of October 2010 compared to October 2009. The company sold 3,70,816 units in October 2010 compared to 2,80,455 units in the October 2009 which is highest ever in the company history.  Motorcycle accounted 3,29,776 units in the month of October 2010 up 32.08% compared to 2,49,681 units in October 2009. Month on month basis the company has reported 4.85% growth in October 2010 compared to September 2010. The company sold 3,14,515 units in the month of September 2010.

The company has exported record 1,10,387 units in September 2010  up 31.39% compared to 84,012 units in the same period last year. The company has reported motorcycle sales of 20,41,661 units during April to October 2010 up 53.27% compared to 13,32,049 units sold in the same period. The company has attributed it strong sales to Pulsar and Discover brand. The company posted highest ever sales of Pulsar 94,598 units and discover around 1,45,000 units in the October 2010. The rest of the sales shared equally between Boxer and Platina brand. The company is aiming to sell 3,50,000 motorcycle a month from January 2011.

Tvs Motors

TVS Motors has reported its highest ever monthly sales on the back of festive seasons. The company two wheeler sales grew by 46.40% in the month of October 2010 compared to October 2009. The company sold 1,91,822 units of two wheeler in the month of October 2010 compared to 1,31,029 units in the month of October 2009. The company’s total sales stood at 1,95,271 units in the month of October 2010 up 48.00% compared to 1,31,941 units in the month of October 2009. However the company has reported month on month basis sales growth of 3.81%. The company sold 1,84,783 units in the month of September 2010. Cumulative two wheeler sales for the period April to October 2010 stood at 11,62,861 units up by 33.89% compared to 8,68,509 units in April to October 2009.

Domestic sales stood at 1,73,771 units in the month of October 2010 up by 45% compared to 1,18,563 units in the month of October 2009.  Export stood at 18,051 units in the month of October 2010 up by 45% compared to 12,466 units in the month of October 2009. Motorcycle sales stood at 84,233 units in the month of October 2010 up by 49% compared to 56,465 units in the month of October 2009. Scooter sales stood at 44,659 units up by 58% compared to 28,301 units in the month of October 2010.

HMSI

India’s largest scooter manufacturing company Honda Motorcycle & Scooter India Ltd reported growth of 148% in the month of October 201 0. The company reported sales of 1,48,861 units in the month of October 2010 compared to 60,055 units in the October 2009. It is to be noted that last year the production was very low due to strike by workers for wage dispute. On month on month basis the company reported sales growth of 20 %. The company sold 1,23,831 units in the month of September 2010. The company sold 9,58,492 units during April 2010 to October 2010 up 47 % compared to 6,51,575 units during the same period last month

On the back of strong demand for its 100 cc CB Twister HMSI posted sales of 68,332 units of Motorcycle in October 2010 up by 215% compared to 21,721 units sold in October 2009. The scooter segment also witnessed sales of 80,529 units in October 2010 up by 110% compared to 38,334 units sold in October 2009.

HMSI is growing at very fast rate but the sales are constrained by capacity. It has expanded its capacity form current 1.6 million units to 2.2 million units but it seems that the company has to go for another capacity expansion as demand remain strong in Indian two wheeler industry. It is also to be noted that company is planning to launch a new 100cc bike which is priced lower than its current 100cc offering CB Twister.

Yamaha India

Yamaha India has reported sales growth of 19.21% in the month of October 2010 compared to October 2009 on the back of new launches like SZ and SZ-X. Total sales stood at 37,251 units in the month of October 2010 compared to 31,247 units last year in the same period. The company reported month on month basis sales growth of 9.74%. The company sold 33,944 units in the September 2010. Domestic sales stood at 31,791 units up by 18.27% compared to 26,879 units in the month of October 2009. Export stood at 5,460 units up by 25.00% compared to 4,368 units in the month of October 2009. The company sold 2,09,521 units during April to October 2010 period up by 25.56% compared to 1,66,868 units during the same period last year.

On the announcement of monthly sales figure, Koji Arai, Director – Sales & Marketing, India Yamaha Motor said, “We are overwhelmed with the encouraging response we have been receiving for our premium segment bikes such as YZF-R15 & FZ series including new limited edition FZ series bikes. Our recently launched powerful commuter SZ models and entry level bikes – YBR 125 and YBR 110 have also been acknowledged in the market and have boosted our sales. We are trying our level best to fulfill the huge orders and meet the expectations of our esteemed customers this festive season.”

Yamaha India wants to establish itself as a global brand among the Indian consumers. The company is doing it by conducting various marketing activities such as Yamaha R15 One Make Race, Yamaha Safe Riding Science (YSRS) for college students & kids.

Suzuki Motorcycles

With the successful launch of Suzuki Slingshot Suzuki Motorcycle India reported massive growth of 60.51% in the month of October 2010 compared to October 2009. The company’s total sales stood at 25,439 units in the month of October 2010 compared to 15,849 units in the month of October 2009. The company has reported month on month basis sales growth of 12.89%. The company sold 22,534 units in the month of September 2010. Suzuki motorcycle sold 1,46,157 units during April to October 2010 up 53.07% compared to 95,717 units in the same period last year.

“We have received very good response from the market to all our products including the newly-launched, Suzuki SlingShot. We are committed to continue this growth momentum in future.” Suzuki Motorcycle India Vice President (Sales and Marketing) Atul Gupta said in a statement.

The company attributed its growth to the good response from its motorcycle GS150R, scooter Access125 and the recently launched bike SlingShot.

Mahindra Two Wheelers

World’s fastest growing two wheeler company Mahindra two wheeler reported growth of 212% in the month of October 2010 compared to October 2009. Total sales stood at 21,204 units in the month of October 2010 compared to 6,804 units in the month of October 2009. The scooter sales stood at 18,540 units in the month of October 2010 up by 172.49% compared to 6,804 units in the month of October 2009. In the motorcycle segment where Mahindra Two wheeler has launched two new bikes Sattalio and Mojo on September 29 2010 reported sales of 2,664 units.  Month on Month basis the company has reported sales growth of 28%. The company sold 16,569 month last month. Total cumulative sales from April to October 2010 stood at 92,034 units up by 304% compared to 22,758 units for the same period last year.

“Consumers have laid their trust in the Mahindra Two Wheeler brand and this is borne out from the momentum that is reflected in our monthly sales figures. We have achieved a double digit market share in scooters last month and our consumer base is growing rapidly. This month we have also embarked on our motorcycle journey with the launch of Stallio and the initial response has been very encouraging.” said Mr Anoop Mathur, President Two Wheeler Sector and Member of Group Executive Board Mahindra & Mahindra.

Summary

The Indian two wheeler industry is growing at rapid speed. The period April to October 2010 has witnessed growth of 32% over the same period last year. More than 7.6 million units sold during the period of April to October 2010 compared to 5.8 million in the same period last year. In spite of Interest rate increase, fuel price hike and larger base of previous year the sales remain robust for all the two wheelers manufacturer.   Hero Honda the market leader sold more than 3.0 million units in the current financial year.  Bajaj Auto the second largest manufacturer of two wheelers sold more than 2 million units. TVS Motors Crossed 1.0 million mark whereas HMSI sales nearing 1 million mark with the sales of 0.95 million units during April to October 2010 period. Yamaha India, Suzuki Motorcycle and Mahindra two wheelers sold 0.2 million, 0.15 million and 0.09 million units respectively during the period of April to October 2010.

– Mahavir Kothari

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