Indian Bike Sales Figures For June 2009

Here we present before you the sales figures for the month of June 2009 for Indian Companies to give you a glimpse of how are they doing in India.

1) Hero Honda: It has sort of become a habit for Hero Honda to be the numero uno of the motorcycle market in the world, which they have been; ruling over the sales chart for the past eight consecutive years. In June, company’s sales rose 23.7 percent to a staggering 3,65,734 units, maintaining its over three lakh sales for the last six consecutive months starting January 2009. Last year same month they sold 2,95,675 units.

Cumulative sales for the first quarter (April – June) of this financial year increased by 25.1 percent to 11,18,987 two wheelers, taking its domestic market share to an all time high of 59 percent. Company’s sales in the corresponding period last year were 8,94,244 units. However, comparing it with the previous months sales data there was a decline in sales as they sold 3,82,678 units in May 09.

With the sheer respect and trust this brand commands, we only see the upward slide for them. Hero Honda has been adjudged amongst the “Most Trusted Brands” in 2009 by Brand Equity survey and “Trusted Brand 2009” in Motorcycles by Reader’s Digest Magazine. They have also been awarded with the Dun & Bradstreet, Rolta Corporate Awards 2008 in two- wheeler category.

2) Bajaj Auto: Following on are India’s second largest manufacturers by sales, the aggressive Bajaj Auto, which recently launched their flagship product, revamped Pulsar 220 DTSi, which is India’s fastest bike currently, along with revamped Pulsar 150 and Pulsar 180, are also going great guns selling 1,68,471 two wheelers this month. Although there was a decline of 4.52 percent in sales compared to June 2008 sales (which were 1,77,112), the sales are growing month after month. The company sold 1,65,697 two wheelers last month and the sales grew 29 percent Quarter on Quarter, primarily due to the successful launches since February 2009 of the XCD 135 DTS-Si, Pulsar 150 and Pulsar 180 DTSi 2009 editions.

They sold a total of 1,67,945 motorcycles along with 24,731 three wheelers which added unto an aggregate sales of 193,202 units, with 67,726 of them being exports. Out of these, the Pulsar range sold a staggering 48,062 units this month and with the launch of the value for money road scorcher P220 DTSi, sales are only expected to rise.

Moreover, Bajaj has announced to launch a fuel efficient, volume enhancing bike on 18th of this month which would further help in increasing the sales. Domestic sales are also coming to track after a few dismal figures few months back. Exports are also normalizing and are expected to exhibit positive year on year growth.

3) TVS Motors: TVS Motors, countries third largest manufacturer has posted a healthy 6 percent growth in June 2009. They sold a total of 1,15,448 two wheelers as compared to 1,09,082 units in the corresponding period last year. Domestic sales of the firm registered a 12 percent increase clocking 1,05,361 units this month compared to 94,072 in June 2008. Quarter on quarter the sales saw a positive growth registering 5 percent increase in the quarter from April to June 2009.

Total motorcycle sales, however declined to 46,048 from 51,409 units clocked in June 2008. Compensating for this loss, total scooter sales increased a healthy 21 percent and stood at 25,945 units in comparison to a total of 21,466 scooters sold in June 2008. Contrary to Bajaj, TVS was not able to revive its exports and they continue to give a gloomy picture selling 10,087 two wheelers in contrast to the 15,010 units sold in the corresponding period of the previous year.

With the addition of two new bike models this month, the Apache RTR 180 and Flame SR 125, TVS hopes to continue with the upward wave they are moving on.

This year has seen TVS achieve several important milestones. They celebrated rolling out of one million Scooty Pep +s, along with there flagship brand ‘Apache’ celebrating its first year crossing the three lakh mark. They also expanded there portfolio to three wheeler segment along with global expansions and now has presence in 55 countries.

TVS plans to propel its growth further by leveraging recently launched products and have plans to launch a large scooter and an all new bike in the executive segment.

4) Honda Motorcycles and Scooters India: The other arm of Honda, HMSI, recorded its highest sales in the country since its inception here in India. The figures stood at 1.03 lakh units with the majority of sales coming from the scooters at a little over 59,000 units and motorcycles selling close to 44,000 units. This was majorly attributed to the trust and quality Honda has become synonymous with, with new Activa and Aviator adding to the sales chart in good numbers. This month, Honda launched the Fuel Injected variant of their flagship 125cc, Stunner and plans to launch a 100cc later this year which will further enhance the sales in a big way.

5) Yamaha India: India Yamaha Motor Limited (IYML), the Indian arm of the Japanese giant Yamaha Motors, has reported an increase of 84.39 percent in its June sales at 17,878 units against 9,699 units sold in June 2008. Ever since the launch of R15 and FZ series of motorcycles, aimed at performance enthusiasts, Yamaha has only seen the upward trend and Yukimine Tsuji, Managing Director and CEO of IYM attributed their success to these brands.

In keeping with the newfound performance focus, the company recently launched performance racing kit for these two bikes. Yamaha is also planning to launch a semi faired bike based on the FZ series and probably would be named as Fazer and would sport the same 153cc engine from the FZ series.

6) Suzuki Motorcycle India Pvt. Limited: With the revival of Suzuki in India, after splitting up with TVS during the start of this decade, the youngest company in India is also going aggressive and has recently launched the power commuter GS150R which has received a very warm welcome.

According to our sources, Suzuki has also logged more sales as compared to the same month last year. Last month Suzuki sold 12,734 units as compared to 10,845 units sold during May 2008 which was an increase of 17 percent with a vast contribution coming from the recently launched GS150R.

Another feather in there cap is the fact that they have sold a total of 51 units of Hayabusa and Intruder bikes which were launched in November last year. 23 units of Hayabusa were sold along with 28 units of Intruder. Suzuki has plans to sell about 300 units of these two close to13 lakh rupee bikes by this year end.

– Saad Khan

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