India Yamaha Motor ltd. the home of Yamaha bikes & scooters in India has launched India’s first Yamaha Female Riding Training program (YFRT) in Chennai. The Program specifically targets their female customers of the recently launched Ray in September 2012. The Program has been designed and moderated to answer the needs of the growing clad of young female customers who are looking out for a scooter that is stylishly designed with ease of use and also has a fresh graduated looks compared to the existing market products offered by other competitors.
Speaking on the same, Mr. Masaki Asano, Deputy Managing Director, India Yamaha Motor Pvt. Ltd. said, “The year 2012 has been an exceptional year for us as we were able to launch our first scooter ‘Ray’. Our core target audiences for Ray, the young urban Indian women, have responded to the Ray positively.” The company has designed and launched the riding / Training program for women customers in helping out with female customers who either have a concern in riding a scooter for the first time or applying for a license. The company also plans to conduct the YFRT program in various cities across India.