Honda vs Bajaj sales – it has been an upper hand Honda in scooter sales but motorcycles has been Bajaj’s forte and this is a setback for the Indian maker…
Honda has always been a scooter-focused 2-wheeler player in India and is massive in size.. so much so that its sales are equal to all the scooter manufacturers put together, almost! In terms of numbers, if you want to know, out of 21.91 Lac scooters sold in India this fiscal, 10.63 Lac have been sold by Honda alone. Rest of the numbers have been shared by Ather, Bajaj, Hero, Yamaha, Okinawa, Piaggio, Suzuki and TVS – together!
It was the motorcycle business that the maker was not able to penetrate – penetrate as deeply as it wanted. Being at the top in scooter sales by a massive margin it was a major puzzle as to why was the Jap at the third spot in motorcycle sales – behind arch-rival Hero MotoCorp and Bajaj. Here is how things stood last fiscal during the April to August period…
|Hero MotoCorp||16.79 Lac units|
|Bajaj Auto||6.55 Lac units|
|Honda||5.38 Lac units|
As you can see Honda was behind Bajaj by a good 1.17 Lac units last year during this period. And surprise surprise.. there has been a big turnaround this year. Check out the following numbers…
Honda vs Bajaj Sales – Motorcycles – Apr-Aug 2022
|Hero MotoCorp||20.74 Lac units|
|Honda||7.58 Lac units|
|Bajaj Auto||7.01 Lac units|
With a jump of almost 2.2 Lac units, Honda registered an impressive increment of 41 percent. In comparison, Bajaj also saw a rise but it was limited to 46,000 units – an increase of about 7 percent. This has meant that Honda has beaten Bajaj to grab the second position in domestic motorcycle sales. Hero, with that big a number – sells more than the combined sales of both these players!
This stellar performance from Honda has become possible due to its 125cc motorcycles – predominantly Shine. During this period Honda’s 125cc motorcycle sales increased from 4.12 Lac units to 5.86 units – an increment of 1.74 Lac units. This is great news for Honda that its persistence with Shine is paying off in a big way.
However, there is also a cause of worry for Honda – the over-dependence on one single motorcycle – Shine. It will be interesting to see if this year ends up with Honda as the second largest motorcycle maker or will we see Bajaj fight back to its spot…