Honda Motorcycle and Scooter India (HMSI) is planning to cut down its waiting period by expanding its production capacity by starting a plant at Rajasthan in Tapukara Industrial Area. Honda is of an opinion that this plant capacity will definitely help the company cut out their waiting period and help them build their customer base and brand value. The company is expecting to see a major cut down in waiting periods of their products with the beginning of the first phase of production at their Rajasthan plant anytime soon.
Speaking on the production plans of the company, Mr. N.K Rattan, V.P, Marketing and corporate affairs, HMSI said that the company is having a huge customer base with many still waiting in a queue. He further said that HMSI has more than 2.5 lakh people waiting and the waiting is around 4 months or so as of this point of time, thus the company has taken this step of increasing their production capabilities. Mr. Rattan further said that the company is expecting to cut out the waiting period so that it has more satisfied customer base.
The first phase of production at the company’s Rajasthan plant is expected to be commencing from August 2011. It is reported that the plant will have a capacity of six lakh units in the first phase of its production. HMSI is all positive for this production expansion and are seriously hoping that waiting period comes down. HMSI made a whooping investment of 500crore for this expansion plant. Mr. .Rattan said that the company could invest more in the plant in near future to make it more efficient. Speaking on the future plans Rattan said that the company is looking to sell around 21 lakh two wheelers this year as against 16.58 lakh units of two wheeler last year. Also with new CBR 250R on cards the expectation of the company have surged.
