Honda vs Bajaj: Bajaj narrowed the gap in the October

Riding high on festive demand, Bajaj Auto sold more number of two wheeler compared to HMSI (Honda Motor Scooter India Ltd.) in a single month after April 2012. In the month of October 2012, Bajaj Auto sold more than 2,62,000 units of motorcycle in the domestic market compared to 2,32,000 units of two wheeler sold by HMSI.  Bajaj Auto sold 13% more two wheeler compared to HMSI in the month of October 2012, which is a very healthy margin.

HMSI sold total 2,50,606 units of two wheeler in the month of October 2012 which is 40.64% higher compared to October 2011 where it sold 1,78,181 units of two wheeler.  It sold 1,21,832 units of motorcycle in the month of October 2012 up by 70.37% compared to 71,509 units of motorcycle in the month of October 2011. It sold 1,28,774 units of scooter in October 2012 up by 20.71% compared to 1,06,672 units of scooter in the month of October 2011.  This is a similar kind of performance as seen in last month. HMSI plants have now reached the optimum capacity level.

Bajaj Auto sold 3,61,186 units of motorcycle in the month of October 2012 up by 2.88% compared to 3,51,083 units in the month of October 2011. In the domestic market the company has registered better growth compared to last year. The company has sold more than 45,000 units of Discover 125 ST which is a runaway success for Bajaj Auto.

Bajaj Vs Honda in 2012

HMSI sold 15.20 lakhs units during April to October 2012 compared to 14.82 lakhs units of Bajaj Auto for the same period in the domestic market. HMSI has maintained the lead of around 37-38 thousand units in the year till date figure. However, November is also seems to be in the favor of Bajaj Auto. We expect Bajaj Auto to further narrow down the gap in November and December. From January 2013 Bajaj Auto will have a new Discover 100 cc in place which will definitely expand its motorcycle sales.

-Mahavir Kothari

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