After the break up between Hero Group and the Japanese manufacturer Honda, the rivalry between these two manufacturers doesn’t seem to come to an end. Though the Hero Group is all set to explore the international markets by entering a few of the African nations, the Honda is seriously considering Hero Group as a greatest competitor.
Now, it seems that Honda is working with a wide plan of becoming India’s No.1 manufacturer by the year 2020. As of now, Hero Honda (soon to be named HeroMoto) is the leading manufacturer of two wheelers in the sub continent.
This makes the fact that there will be many new launches coming from Honda year on year from now on. Becoming No.1 within a span of less than 9 years is not that easy. For this, Honda has to dominate all possible segment right from the commuter one to the sportbike category.
Mr. Keita Muramatsu, President & CEO of Honda Motorcycles and Scooters India (HMSI), said, “My target is not the numerical positioning but (improving) products quality and service quality. Otherwise, it is not so easy to be number one by 2020. I don’t think we will be looking at (matching) the capacity of Hero Honda but what we are looking at is the growth of the market and we have already opened our second plant.”
Honda has few of the best two wheelers in the nation like the CB Twister and Honda Activa. The recently launched CBR 250R is again a great success in the sub continent. There are also rumours that the VTR 250, a bike in naked disguise will soon hit the Indian roads. Adding to this is the fact that Honda is opening two more plants in India to reduce the customer’s waiting period which is the major concern from people who have booked Honda products.
With the expression of new plans of Honda, it is not only the company that is to be delighted but the customers and the fans of this brand as well. Good Luck Honda. Let’s wait till 2020 to see if HMSI succeeds in its plan.
Author – BikeAdvice.in