HMC’s New Logo and Tagline

Hero MotoCorp’s new logo and tagline was revealed in London at the time of unveiling its global identity. We had posted the image of the logo in the previous write up but still here is a clear image of the logo and we will also tell you about the tagline.

The earlier tagline of Hero Honda was ‘Dhak Dhak Go’ and with the name  change to Hero MotoCorp, the new one is now ‘Hum Main Hai Hero’ which  just means ‘There is a Hero in Every one of us’. There is also a theme song or  a music, which is composed by A.R.Rehman. The company has really shed  out a lot of money to prove itself as a separate company following Honda’s  exit.

The new brand, according to Mr Pawan Munjal, Managing Director and CEO,  Hero MotoCorp, epitomises and symbolizes continuity and change.  According to Business Line, ‘The new logo stands for the new face of India –    that youthful energy and ‘can do’ spirit’. “It is in true sense the Indian catapult, which signals that while it is deeply rooted in Indian values, it is also poised to go for global expansion – a Leap of faith,” he said.

Hero had worked with Wolff Olins which is a part of the Omnicom group, to work on the new brand identity and had also engaged Law & Kenneth as a creative partner to give shape to the communication for launching and establishing the new brand.

Also mentioned is the fact that the company’s exports to new markets will be under the Hero name, while those to the existing markets of Sri Lanka, Bangladesh and Columbia will continue to be under the Hero Honda brand.

The company has also come up with 2 new models. One Off-Road bike and a scooter. Keep watching this space for updates on them. I’ll come up with a separate article on these two models.

Thanks to Business Line

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