Hero Motocorp unveiled new identity in Sri Lanka

According to news reported by Economic Times, Hero Motocorp, country’s largest two wheeler manufacturer has expanded its footprint in neighboring country “Sri Lanka”.  The company has launched 14 models in Sri Lanka under its new brand identit. These 14 models include company’s motorcycles Deluxe, Dawn, Pro, Splendor NXG, Super Splendor, Glamour, Passion Pro, Karizma ZMR, Hunk, Xtreme and Achiever and its scooter Pleasure.

The company has appointed ABANS Group as its sole distributor in Sri Lanka. ABNAS group will sell Hero Motocorp’s products thorough 50 outlets in Sri Lanka. The launch ceremony was attended by Sri Lankan cricket star Kumar Sangakkara who introduced Glamour motorcycle and Miss Sri Lanka Stephanie Siriwardhana who introduced Pleasure scooter.

Pawan Munjal, MD & CEO of Hero Motocorp said”Sri Lanka has been a very important market for us, and we have a loyal customer base in this country. It gives me immense pleasure to announce the choice of ABANS group as our partner in this market.  The Sri Lankan market plays a significant role in the company’s plans to expand its global footprint and so it has chosen the country as the first international market to launch the new brand identity:

He also added “Hero MotoCorp today launched brand ‘Hero’ and its range of two-wheelers in Sri Lanka, marking the brand’s first foray into the international market since the launch of its new brand identity just over a year ago. These products are being distributed through a network of more than 50 outlets spread across the country, with an equal number of new outlets to be added in the next one year.”

He also said that the company will soon add new territories like Africa and Latin America in order to achieve its objective of having 10% sales from export down the line five years. As domestic market is slowing down Hero Motocorp is aggressively expanding in the international market. Sri Lankan two wheeler market is dominated by Bajaj Auto and it is interesting to watch how Hero Motocorp will make its own identity in this market.

-Mahavir Kothari