Hero MotoCorp, India’s largest selling two wheeler brand has expressed interest in sponsoring Indian Formula One driver Narain Karthikeyan during the Indian Grand Prix, scheduled to happen from October 28 to 30 in the capital city.
Hero MotoCorp is seriously considering plans to enter the world of top level motor racing. As per this deal, the logo of Hero Moto will be prominently displayed on Narain Karthikeyan’s HRT (Hispania Racing Team) – Cosworth F111 car which he’ll be using for this season. This would offer the company a great brand exposure, not just in India but in the International arena as well.
Speaking on the occasion, Narain Karthikeyan was quoted saying, “Hero is one of the oldest and most prominent Indian brands and I am pleased to be associated with it. Today is a very important step in the right direction for motor sports in the country. The sport has come a long way since the day I started racing. Viewership has gone up a lot, and corporate support is now more forthcoming. Formula One is in its nascent stage in India with great potential waiting to be explored. I hope with the support from Hero Motors we will be able to scale new milestones in the times to come”.
It will be a great moment to see Narain’s car bearing the HMC logo. As Indians, this is a great piece of news for all of us. Also, this means a lot in terms of business sense for the world’s largest two wheeler manufacturer. Soon after the split of Munjal’s Hero group from Japan’s Honda, the company had expressed interests in entering a few foreign markets like Latin America and Africa. This new advertising strategy of the company would mean a lot at this point of time.
Commenting on the association with Narain Karthikeyan, Mr. Pankaj Munjal, Managing Director, Hero MotoCorp said, “Hero Motors is committed to be amongst the first Indian corporate houses to compete in the Indian Grand Prix and we are indeed very proud to be associated with Narain Karthikeyan and Hispania Racing Team (HRT). The alliance with the HRT will provide a unique platform for the group to communicate its extensive of competencies to a global audience. The association with Narain Karthikeyan and HRT team has lot of synergies in our core values for which we are known for and truly reflects our commitment towards excellence, speed, growth & innovation.”
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Author – BikeAdvice.in