Hero Honda to Reveal new Brand Identity on Aug 9 in London

Hero Honda’s split which led to the exiting of Munjal’s Hero Group and Japanese major Honda was one of the major topic of discussion among all bikers. Then, there were a lot of facelifts in almost all the Hero Honda bikes gave Indians a feel that the Hero group is not gonna calm down on its sales performance. Then the new name of ‘HeroMoto’ was a talk from the company’s side.

Now, the Indian major when it comes to the number of bikes manufactured every year has announced that it will reveal the company’s new brand identity on August 9th, not in India, but in London!

Business Line had reported, “The country’s largest two-wheeler maker Hero Honda will reveal its  much-anticipated global brand identity in London on August 9, as it takes the first major step of establishing its new image after going solo following erstwhile Japanese promoter Honda’s exit”.

The company said, “…as a significant first step towards the company’s transformation into a major  global brand, we would be unveiling our new brand name and identity in London on August 9”.

In the month of March, Hero Honda had hired global brand and innovation specialist Wolff Olins to create its new brand identity. Wolff Olins had worked on the areas of brand architecture, name, logo and positioning for Hero Honda in order to reveal its new identity.

A couple of months later the company contracted with Law & Kenneth (L&K) as a creative partner to launch and establish the new brand for the company. The independent brand communications firm was mandated to devise the new brand positioning of the company.

Hero Honda said it will also unfold a slew of strategic initiatives “which will allow us to further consolidate our leadership in India and also enter emerging markets globally.”

This revealing of the new brand identity would essentially let the world know the new brand name of Hero Honda after the exit from its Japanese counterpart. The ceremony in London would also reveal the world know the presence of such a company, which is essential for a company like Hero Honda which is concentrating a lot on the global strategies.

Hero Group and Honda had signed a new licensing agreement in March, under which the Indian firm will pay its Japanese counterpart ¥ 45 bn (approx INR 2,450 crore) till the year 2014.

What do you think about the yet to be revealed global identity of Hero Honda. Will it hold the key to the company’s future? Drop your comments below.

Author – BikeAdvice.in