Hero Honda, the name that once ruled the Indian bike market is about to part their ways officially by 2014 and thus Hero group is looking to strengthen their brand name after the official exit of Honda in the year 2014. In fact Hero has already started the brand building exercise as they wish to take their brand to new heights even before Honda leaves them.
The company as a matter of fact taking the help of Wolff Olins for building brand identity. Wolff Olins is a London based consultancy specializing in services like brand building, marketing and promotion. Hero group together with Wolff Olins wants to create a brand name for itself that will not coincide with Honda in any way. According to company this brand building exercise is of great prominence because the company doesn’t wish to loose its brand value and the loyalty of their customers. Speaking no the occasion, Mr. Pawan Munjal said that Hero Honda is very pleased to have been partnered with Wolff Olins.
When Hero and Honda broke up it was decided that the name Honda would be dropped from the company and the company will only use the name Hero. Thus Hero motors turned to this London based consultancy for better international standards of brand building and promotion exercise. Wolff Olins is working on the brand ‘Hero’ in its totality including the brand architecture, brand name, brand logo and its positioning. Overall wolf is looking to redesign the entire brand.
Speaking on partnering Hero Honda, Mr. Charles Wright (Managing Director of Wolff Olins) said that the company is honored to have partnered the iconic brand Hero Honda on their journey of new brand identity. At last he said that the company is happy to help Pawan munjal on their journey of transformation.
For those of you who don’t know Wolff Olins; it is a consultancy company that helped many companies grow. The consultancy has offices located at London, New York and Dubai. This London based firm has worked with many reputed Indian companies (like Airtel) in the past. Let us see how far this partnership goes in to build a unique brand identity for Hero. We can only hop that Hero continues to reward its customers with same reliability and trust as it did with Hero Honda.