Hero Announces Start of 6th Edition of Hero CoLabs; Design Challenge 3.0’ Live From Today

The Hero CoLabs is back for the 6th Edition… A new design challenge is also announced with exciting prizes…

Hero MotoCorp have today announced the launch of the 6th edition of ‘Hero CoLabs’, which they call their ‘ flagship crowd-sourcing platform’.

6th Edition of Hero CoLabs Platform

Hero Pleasure+ – One of the prizes

In the 6th edition of their Hero CoLabs platform, Hero have announced the start of ‘Design Challenge 3.0’ which will put the visual as well as creative talent of the participants to the test. 

Commenting on the initiative, Malo Le Masson (Head – Strategy, Hero MotoCorp) said –

“Hero CoLabs has proven to be an excellent platform for anyone who needs an avenue to showcase their skill and passion. In just two years, Hero CoLabs has been able to crowd-source solutions and innovations from design, to UX in mobile applications, to retail experience. To keep on testing our audiences’ creativity and further expand the platform, we are launching the ‘Design Challenge 3.0’, which embodies the spirit of creativity, innovation and collaboration, and presents a unique opportunity for people to collaborate and create with the world’s largest manufacturer of motorcycles and scooters.”

The ‘Design Challenge 3.0’ is being held across two categories and is open to participants from all across the country. 

The participants will have the choice of either –  designing graphics and livery for the Pleasure+ and Destini 125 or designing a Hero T-shirt for the Pleasure+ and Destini 125. The participants have the choice to take part in either one of the challenges or both. 

The Grand prize of the challenge will be a brand-new Pleasure+ or Destini 125 scooter, whichever the winner chooses. The first and second runners-up will receive Amazon Pay vouchers worth Rs. 20,000 and Rs. 10,000 respectively. Additionally, both challenges will have separate winners. 

The names of the winners and runners-up will be announced on the Hero CoLabs website and Hero MotoCorp social media platforms. 

The Design Challenge 3.0 is already live from today, i.e. 30th of March 2022. 

Those individuals who want to participate will have to visit Hero CoLabs official website to register and submit their entries. The Deadline for entry submissions is April 24th, 2022.