Apart from selling motorcycles, manufacturers are paying special heed to alternative sources of brand building (which also gets them some extra pennies!). Company branded apparel and merchandise are one of major side-businesses aspirational motorcycle companies venture into.
Harley Davidson has been selling Harley branded merchandise since inception and till now you can buy them at 17 physical dealerships in India. But what if you do not live in the city where Harley operates in? Now, as an expansion plan, Harley has setup an online store at Myntra.com where they will sell all casual merchandise.
This will include…
- and other accessories
This will ensure a much wider reach and anyone sitting at the convenience of their homes or offices can select and buy the stuff they want. The company further informs that they will ship to over 12,000 pincodes in India.