Ducati and Mercedes AMG get in to tie up in LA. The aim of the tie up between Ducati and AMG is to propound new marketing strategies to promote both the brands across the globe. Ducati and AMG both signed an agreement of mutual co-operation at LA during the LA auto show. Both the CEOs signed the agreement in presence of the media and were very happy with the things.
It is also clear from the agreement that AMG will sponsor Ducati’s Moto GP team.
Mr. Gabriele del Torchio also said that they have found a perfect partner in Mercedes who are able to understand Ducati’s vision and strengths. He further quoted “We are especially proud to have AMG as one of our sponsors for the Ducati Moto GP Team. I am also very pleased that our joint marketing activities are well under way. In AMG we have found a partner who perfectly reflects our brand values of high performance, motor sport, excitement and our sense of unmistakable style and design”.
On the contrary, AMG is also very happy with the tie up. The CEO of Mercedes AMG admitted the fact that there is long way to go for both the companies. The tie up is probably contemplated to be successful because both the companies share same values and stand equally as far as world market is concerned.
This tie up will bring Ducati their new supporters for Moto GP team and AMG will be blessed with a partner to set and craft strategies with. There is an understanding between both the giants like AMG will sponsor Ducati and in return Ducati bikes will be used in any AMG event. This tie up will bring lots of new marketing innovations and who knows we may see a bike made by cooperation of both the giants.
