Ducati is one brand that can make any passionate biker go mad just on hearing the name. To be honest, who doesn’t want to own a Ducati? But not everyone can actually afford to own one. But the best that we can do now is to show off with exclusive Ducati collection watches. Don’t expect the price to be in lakhs as is with the case of premium makers, for the collection will be a part of Titan.

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Titan recently announced its exclusive agreement for India with Italian bike brand Ducati, and launched its exciting range of special-edition watches.

Speaking on the launch, Mr. Ronnie Talati, Chief Marketing Officer, Watches and Accessories, Titan Industries Limited, said,

“We are extremely delighted to have associated with an iconic motorcycle brand like Ducati, which is synonymous with adrenaline and style. Titan has constantly strived to push its limits and boundaries to offer its consumers unique and innovative products. This new collection of premium and stylish sporty watches emerges from that philosophy. This association will have a momentous impact on the offering from Titan in days to come which we promise will be exciting, exclusive and awe-inspiring.”

The Titan Ducati range is a collection of eight watches inspired by the naked Ducati models. With multiple piece case construction, stainless steel body, carbon fiber dials and fully automatic multifunction calibers, these watches combine the passion for sport and style, which the two companies share. These special edition time pieces are priced from INR 22,995 to Rs.26,995.The range is available exclusively at select Titan, Helios and Department stores in the cities of Delhi, Mumbai and Bangalore.

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Speaking about the association, Mr. Lucio Attinà, B.U Apparel & Brand Development Director, Ducati Motor Holding S.p.A. said

“We are delighted that a great company such as Titan selected the brand Ducati to launch a new collection of sport inspired watches in India. This represents the confirmation that Ducati is more and more a global brand expressing the values of sport, style and performance, well beyond the boundaries of the motorcycle world”.

So, how many of you are rushing to stores to atleast take a glimpse of these watches? I am!




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