Ceat-Aamir Khan partnership is for a tenure of two years. The first commercial is ready and has hit online, digital and offline platforms…
India’s leading tyre manufacturer, Ceat has roped in Bollywood superstar Aamir Khan as its brand ambassador for a period of two years. To start with, Aamir is doing two commercials for Ceat’s SecuraDrive range of tyres that will be aired during this IPL.
The first of this ad has been created by agency O&M and will go live tomorrow is now live (inserted below). It is based on the theme – “Baat safety ki, Don’t be a dummy“. The storyline is shot at a tyre testing facility which features Aamir khan as a dummy. He comes to life when no one is watching and tries to manipulate situations to save himself from the threats of testing.
The advertisement showcases Ceat’s SecuraDrive tyre’s control and better braking and how it helps in different driving conditions.
At the onboarding of Aamir Khan, Amit Tolani, Chief Marketing Officer of Ceat, said that one of the best actor associating with one of the best tyre is a winning combination and its airing in IPL will ensure that the message reaches a wider audience. He elaborated that through this first commercial, CEAT wants to propagate the importance of using durable and high performing tyres.
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On this association, Aamir Khan said,
I am proud to be associated with one of the most respected brands in India. When CEAT reached out to me for this campaign, I instantly connected with the idea and completely fell in love with the script. Playing a character of a dummy was a unique experience and I thoroughly enjoyed the shoot. I am looking forward to an exciting journey with CEAT tyres.
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Ceat claims that these tyres have better grip on both wet and dry surfaces and are low on noise. These tyres are available for sedans and compact SUVs like Brezza, Creta, Corolla, City, etc. You can also buy Ceat SecuraDrive tyres on Amazon.
