Ducati Unleashes First Electric Race-Bike ‘V21L’ at Misano Circuit

First Ducati electric race bike will be seen in action from 2023 onwards. But more importantly, lot of its character will go to Ducati's future road-going bikes... In October 2021, Ducati and Dorna Sports (commercial...

Ducati Re-Enters Indian Market Solo; Without Any Middlemen!

The tottering marriage between the Italian Ducati and the Indian distributor Precision Motors is over. According to an article in autocarindia.com, Ducati, now an Audi group company has returned back to India and says...

Ducati’s India Price List Reportedly Leaked; Starts at Rs 6.38 Lakhs!

With the official comeback of Ducati approaching near, an interesting report has caught everyone's attention. The word on the streets is that the legendary Italian manufacturer will up the ante against the Japs, Briton...

New Age Marketing Techniques: BMW G 310R to Feature in a Graphic Novel

Promoting an upcoming motorcycle brings with it a whole new set of challenges. Advertising and marketing budgets have a major role to play on how successful a motorcycle is commercially. If we talk about...

Wait a Minute! Is Ducati Working on a 400 cc Scrambler?

Motorcycle manufacturers around the world have started seeing the mid-size capacity segment with a new-found interest. While car makers have been shifting towards smaller engines to save on fuel consumption and come out clean...

EICMA 2016: Ducati 1299 Superlegerra; the Super-Exclusive Fantasy!

The wraps have been taken off! The Ducati 1299 Superleggera, the world’s first production motorcycle to have a carbon fibre frame, swingarm, subframe and wheels, has been unveiled at EICMA. Taking road going supersport...