Hero & Honda Persist, Bajaj Discontinues: Two Contrast Strategies

Bajaj discontinues products like a pack of cards whereas Hero & Honda persist; which strategy is better...? It is abundantly clear that the top honchos at Bajaj want and expect results too fast. So, if...

Five Bikes That Changed Indian Motorcycling

Here is a list of the five bikes that changed the Indian motorcycling scenario... 15-20 years ago we were limited to some very basic motorcycles with very less performance. Today, we have the swankiest of...

BONKERS: Massive Price Hike of 10,000 on Dominar Again!

Dominar 400 latest price hike makes it costlier by over 1/4th of its original debut price and this is its highest price increase yet! Bajaj has gone crazy with its Dominar 400! There is literally...

How Bajaj Fought Back in the Sports Segment with Pulsar 150 [Exclusive]

Pulsar market share increased from 30 percent few quarters back to whopping 50+% within about 7-8 quarters. We discuss the strategy & numbers... Bajaj has been the leader in this sports motorcycle segment which broadly...

Bajaj to Launch Next-Gen Pulsars After BS6

Next-Gen Pulsars launch expected from next year onwards; they are expected to wear a completely new design philosophy and significantly bettered mechanicals... As we have reported, Bajaj has decided to carry forward its complete Pulsar...
Duke 125 Price

Duke 125 Sales: How It Became KTM’s Trump Card: Exclusive Numbers

Duke 125 sales break a lot of myths and in this story we present some numbers which were shared by Bajaj which have led it to the decision of Pulsar 125... Few years back it...