HMSI has emerged as a second largest domestic two wheeler after the month of July, 2012. It has maintained its lead over Bajaj Auto in the August month too. HMSI has sold 2,09,164 units domestically in the month of August 2012 whereas Bajaj Auto has sold 1,95,093 units domestically in the month of August 2012. HMSI has sold 14,000 more units compared to Bajaj Auto.
HMSI sold 2,22,768 units of two wheeler in the month of August, 2012 up by 38.65% compared to 1,60,666 units of two wheeler in the month of August 2011. HMSI sold 1,18,452 units (1,12,288 in the domestic market) of scooters in the August, 2012 up by 19.52% compared to 99,104 units in the month of August 2011. The company sold 1,04,316 units (96,876 in the domestic market) of motorcycle in the August, 2012 up by 69.44% compared to 61,752 units of motorcycle in the August, 2011. This is the consecutive second month where HMSI motorcycle sales growth has outpaced scooter sales growth.
Pulsar 200NS and Discover 125ST Sales Numbers
Bajaj Auto Sold 1,95,903 units in the domestic market which is result of sluggishness in the domestic economy. The response to new Pulsar and Discover remained intact. New Pulsar 200NS managed to sell around 7,200 units while the new Discover 125ST sold 25,000 units in the month of August. The response to new Pulsar is tremendous considering the sluggishness in the premium segment. The company sold total 3,04,352 motorcycles in the August, 2012 down by 9.97% compared to 3,38,054 units in the August, 2011.
Bajaj Vs Honda in 2012
HMSI sold 10,58,931 units during April to August, 2012 compared to 10,14,117 units of Bajaj Auto for the same period in the domestic market. HMSI has maintained the lead of 44,814 units in the year till date figure. It is going to lead in September month as well by few units. However, during festive season Bajaj will expand its lead, we expect both companies to compete neck to neck after festive season.
-Mahavir Kothari
