While Ather Energy clinched the third position in Sep 2025 sales, TVS and Bajaj secured the first and second spots, respectively, in domestic market
Ather Energy has pipped Ola Electric to become the third largest electric two-wheeler brand in the Indian market. The company retailed more than 15,000 units last month as compared to Ola’s 12,000 odd units. Ather also closed in the margin with Bajaj Auto, which sold approx 16,000 e-scooters in Sep 2025 in the domestic market. TVS Motor Company retained the pole position with volumes of 20,000 units while Hero Vida also witnessed a steady growth with sales numbers crossing the 11,000 units milestone.
Ather Sales in Sep 2025
Ather Energy, the Bengaluru-based EV startup, has been making steady progress over the last few months in the e2w segment. Earlier, on multiple instances, it had come fairly close to the third position, but somehow missed it by a few hundred units. Ola Electric had managed to retail more EVs in the last few days of each month in the past. However, in Sep 2025, Ather Energy finally occupied the third spot by going way ahead of Ola.
What’s more alarming is the fact that Ather Energy has closed the margin with Bajaj Auto for the second spot. The difference between the two brands was even less than a thousand units in Sep 2025. It is a well known fact that Bajaj was facing production struggles in Aug 2025 due to the global shortage of rare earth metals. The manufacturing picked up pace in Sep 2025, but it was not adequate to reach the full production capacity.
Hero Vida finally seems to have found acceptance among the Indian buyers as for the first time it touched the 11,000 units mark. The initial reports from the market claim that the Battery-as-a-Service (BaaS) subscription model with the VX2 e-scooter has worked really well in favour of the brand due to the upfront reduction in the overall cost of the model.
Ola Electric, on the other hand, has been constantly losing its market share right from the beginning of this calendar year. The company, in an effort to revive the dwindling sales numbers, even terminated its contract with the agency responsible for vehicle registrations. However, it hasn’t yielded desired results in terms of sales performance for the company so far.
There is already so much going on in the auto industry with the 2025 GST reforms making the ICE vehicles cheaper than ever. However, the tax on EVs was retained at 5 percent by the GST Council and hence making no impact on their existing ex-showroom price. Hence, clinching the third spot amidst such unfavourable circumstances is nothing less than a win-win situation for Ather Energy and signs of an even brighter future.
