Royal Enfield sold 1,18,232 motorcycles in July, with its core 350 cc range continuing to account for the bulk of the company’s volumes
Royal Enfield had another strong month in July 2026, with total motorcycle sales reaching 1,18,232 units, a healthy 34% increase over the 88,045 motorcycles sold in the same month last year. The domestic market did most of the heavy lifting, with sales rising 38% to 1,05,317 units, while exports grew 10% to 12,915 units.
As has been the case for quite some time now, the 350 cc motorcycles remain the backbone of Royal Enfield’s business. Models with engine capacities up to 350 cc, along with the Flying Flea C6 electric motorcycle, accounted for 1,05,048 units, registering 38% year-on-year growth. Motorcycles above 350 cc contributed another 13,184 units, growing 10%.
The Classic 350 once again sits at the top of the Royal Enfield sales chart. It continues to be the brand’s volume champion, with the Bullet 350 and Hunter 350 following it. The Meteor 350 also continues to contribute a sizeable chunk of the company’s monthly sales, reinforcing just how dependent Royal Enfield still is on its 349 cc J-series portfolio. The four motorcycles had already accounted for 2,80,136 units in the first quarter of FY2027, or 93% of Royal Enfield’s total sales during that period.
| Model | July 2026 Sales | July 2025 Sales | Growth YoY |
|---|---|---|---|
| Classic 350 | 39,197 | 26,516 | 47.82% |
| Bullet 350 | 26,245 | 15,847 | 65.61% |
| Hunter 350 | 22,031 | 18,373 | 19.91% |
| Meteor 350 | 11,152 | 8,600 | 29.67% |
| 650 Twin | 2,223 | 3,349 | -33.62% |
| Himalayan | 2,192 | 1,556 | 40.87% |
| Guerrilla 450 | 1,435 | 688 | 108.58% |
| Super Meteor | 805 | 1,091 | -26.21% |
| Shotgun | 37 | 234 | -84.19% |
| Total | 1,05,317 | 76,254 | 38.11% |
The Bullet 350 continues to be particularly important for Royal Enfield. The motorcycle has been one of the stronger performers in the company’s 350 cc range this year, and its combination of traditional styling and the updated J-series engine seems to have found plenty of buyers.
The Hunter 350, meanwhile, continues to be the more youthful and urban option in the range, while the Meteor appeals to riders looking for a laid-back cruiser experience. All four use the same 349 cc single-cylinder engine producing 20.2 hp and 27 Nm, although their chassis and riding positions are very different.
The bigger-capacity motorcycles are still a much smaller part of the overall pie. Royal Enfield’s 13,184 units above 350 cc represent only around 11% of total July volumes, despite registering 10% growth. The category includes the Guerrilla 450, Himalayan 450, 650 Twins, Super Meteor 650 and Shotgun 650, among others.
Interestingly, Royal Enfield is also beginning to build a presence in electric mobility. The company says the Flying Flea C6 has received an encouraging response and it is expanding the brand’s retail and service presence in Bengaluru with 10 new touchpoints. The sales momentum also comes at an important time for Royal Enfield.
The company is preparing a Rs 1,225 crore investment in a new greenfield facility in Andhra Pradesh, which will eventually add capacity for up to 4.5 lakh motorcycles annually.
