TVS Paddock is scheduled to be launched in Q2 FY27 through an exclusive premium retail channel for premium motorcycles in the Indian market
TVS Motor Company has announced the ‘TVS Paddock’ premium network of dealerships for the sales operations of its upcoming high-end motorcycles in the Indian market. The company stated that Paddock network will bring together immersive brand engagement, personalised service, and exceptional aftersales support under one distinguished retail ecosystem. The Hosur-based two-wheeler brand is likely to launch multiple high-end bikes in the coming few months which also includes three models from the British brand Norton Motorcycles.
The premium portfolio of TVS will be exclusively sold through the Paddock showrooms. The all-new retail chain of premium dealerships has been designed by Checkland Kindleysides, which is a boutique retail design agency specialising in culture-shaping retail experiences from London, UK. TVS Paddock showrooms will combine product discovery, expert consultation, community engagement, and world-class service.
Speaking on the announcement, Mr. Sudarshan Venu, Chairman, TVS Motor Company said, “TVS Paddock is our strategic commitment to redefining premium ownership by bringing together innovation, personalisation, and immersive engagement to build deeper customer connections. The future of premium motorcycling will be defined by the experiences, communities, and ecosystems we create around them. As premium motorcycle customers continue to evolve, seeking deeper, meaningful and holistic engagement, TVS Paddock will cater to these aspirations and deliver a truly elevated brand experience.”
TVS Paddock is based on the philosophy of Precision Performance and Engineering Mastery. The design theme of Paddock dealerships will be inspired by TVS engineering prowess while it offers end to end seamless digital retail experience. TVS Paddock is scheduled to be launched in Q2 FY27 through an exclusive premium retail channel, purposefully designed to deliver a bespoke and elevated customer experience
In addition, a few other notable features of these showrooms include Premium community spaces, Dedicated consultation and customisation zones (BTO), Industry-first swim lanes based product experience, Immersive merchandise & accessories experience, and Specialised service facilities. A few years back, we saw India’s biggest four-wheeler brand, Maruti Suzuki, doing something similar for its premium cars by launching ‘Nexa’ network of premium dealerships.
TVS is planning to launch multiple premium motorcycles in diverse segments to further stregthen its product portfolio. Apart from the three Norton bikes, the first TVS badged motorcycle to be sold through Paddock showrooms could be the Apache RR 450, which is likely to be launched in late 2026 or early 2027. Recently, it was sighted for the first time on the Indian roads during the test runs.
