The family electric scooter has become more expensive by around Rs 3,000-4,000 in the Indian market, depending on the variant
Ather Energy has silently increased the prices of its most popular electric scooter, the Rizta, in the Indian market. Though the price hike is not substantial and is between Rs 3,000-4,000 only, it will be applicable on the entire variant line-up of the family e-scooter from June 1, 2026. Ather Rizta will now be available in a total of four variants namely S 2.9 kWh, Z 2.9 kWh, S 3.7 kWh, and Z 3.7 kWh in a price range of Rs 1.21-1.59 lakh (ex-showroom). The reason behind price hike is said to be rising production costs.
Recently, Ather Rizta surpassed the sales milestone of 3 lakh units within two years of its launch in the Indian market. The electric scooter reached the 1 lakh unit sales mark within 11 months of its launch while crossing 3 lakh units in the next 11 months. It accounted for 76 percent of Ather’s total sales volumes in FY26. The e-scooter was launched in Apr 2024 as the brand’s first family scooter.
The Rizta crossed the 2 lakh sales milestone in December 2025 and added the next 1 lakh units in just five months. Over the past two years, the Rizta has played a significant role in expanding Ather’s presence beyond Southern India. In markets such as Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, and Odisha, Ather’s market share grew by 4 times, rising from 4.1 percent in Q1 FY25 to 17.3 percent in Q4 FY26, according to Vahan and Telangana Vehicle Online Sales data.
| Ather Rizta Price Variant-wise Breakdown | |
| Variant | Price |
| S 2.9 kWh | 1,21,046 |
| Z 2.9 kWh | 1,39,045 |
| S 3.7 kWh | 1,43,547 |
| Z 3.7 kWh | 1,59,046 |
Ather Rizta comes with a large seat, spacious floorboard, and 56 litres of total storage, including 34 litres of under-seat storage and a 22-litre frunk. The scooter also integrates advanced safety and connected features such as SkidControl, theft alerts and tow alerts. It is available with 2.9 kWh and 3.7 kWh battery packs, which return a range of 105 km and 125 km, respectively.
Ather also continues to enhance the ownership experience through consistent software updates. In Sep 2025, Ather rolled out a touchscreen interface via an over-the-air (OTA) update through its proprietary Atherstack 7. This backward-compatible upgrade was made available to all existing Rizta Z customers, contributing to an improved user experience and positive word-of-mouth.
Earlier this year in January, Ather Energy introduced Tamil as the third regional language on the dashboard interface of the Rizta Z to mark the occasion of Pongal 2026. With this new update, the Tamil speaking riders can switch their dashboard interface to Tamil for better understanding and functioning. Last year, Ather announced that Rizta Z dash will support eight regional languages namely Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Malayalam, and Kannada.
