BGauss Appoints Ajay Devgn as Brand’s EV Face in India

BGauss currently retails two electric scooter models in India namely RUV 350 and C12 while it has a factory in Pune, Maharashtra.

BGauss, the electric 2-wheeler brand, has appointed ace Bollywood actor Ajay Devgn as its brand ambassador in India. The renowned Bollywood Superstar will amplify BGauss’s message of smart, reliable, and future-ready mobility, said the company in an official release. BGauss further added that Ajay’s partnership will enhance BGauss’s engagement with customers nationwide, encouraging more consumers to embrace electric scooters as a smart and responsible mobility choice. The brand believes that Devgn’s strong and dependable persona aligns seamlessly with the brand values of performance, reliability, and trust.

Hemant Kabra, Founder and Managing Director of BGauss, added, “At BGauss, we focus on creating practical and reliable electric mobility designed specifically for Indian roads. Our vehicles embody this commitment. Ajay Devgn’s integrity and mass appeal perfectly resonate with our brand ethos, and we believe his partnership will significantly strengthen our reach as we promote sustainable urban mobility.”

BGauss RUV 350
BGauss RUV 350

Presently, BGauss retails the RUV 350 electric scooter which offers a range of 145 km on full charge while clocking a top speed of 75 kmph. It houses a 3 kWh LFP battery pack alongside a 3500W electric motor. Available in a metallic body, BGauss RUV 350 rides on 16-inch alloy wheels while packed with features like cruise control, hill hold, fall sense, regenerative braking, turn-by-turn navigation and 5-inch TFT display.

Expressing his enthusiasm about the partnership, Ajay Devgn stated, “BGauss, an Indian brand, is focused on building world-class electric vehicles, and I’ve associated with them for this meaningful reason. The RUV350 reflects their commitment to quality and innovation and marks a step forward in the journey toward smarter, cleaner mobility.”

BGauss C12
BGauss C12

It also has one more model on sale in the form of C12 range which comprises of three variants namely C12i EX, C12i Max 2.0 and C12 Max 3.0 in India. Some of the notable features on-board are 5-inch TFT screen with 2 theme selection, Cruise control, Reverse mode, Turn by Turn Navigation, Fall-Sense, regenerative braking, and CBS. BGauss C12 range on a single charge is 123 km with a top speed of 60 kmph.

The Pune-based EV brand states that it has plans to introduce e-cycles and two electric scooter models within the next year in India. The company claimed that it will have the most diverse portfolio in the electric two-wheeler segment. It will also strengthen its sales network by dealership expansion over the next two years in the Indian market.