The Pune-based two-wheeler brand will refresh its Pulsar portfolio by introducing facelift versions of the existing models in India
Bajaj Auto is all set to launch 8 new motorcycles in the next 4-5 months in the Indian market. The company had chalked out a plan to introduce as many as 15 new models in 2025-26 in the country. As of now, seven of these have already gone on sale since Diwali 2025 including the Chetak C25, 2026 Pulsar 220F, 2026 Pulsar 150 and 2026 Pulsar 125. The 8 upcoming Bajaj motorcycles will include all-new models as well as the facelifted versions of the existing bikes. In the coming months, Bajaj Pulsar range is likely to see significant upgrades.
Bajaj Auto has stated that the Pulsar line-up is its “core driver” of growth and equity. Rakesh Sharma, Executive Director at Bajaj Auto said to analysts after the Q3 FY-26 earnings announcement that the brand has purposefully absorbed pressure in recent quarters as rival companies rolled out new models in the 125cc plus segment. On the other hand, Bajaj postponed the new launches to avoid the disruption of sales in the Diwali festive season.
“That meant competitors had fresher products last year, while ours were perceived as older. We have now started correcting that,” Sharma told analysts. He was of the view that Pulsar motorcycles will continue to play a central role in the 150cc plus segment in the company’s long-term market-share strategy. “Our heartland of Pulsar equity is the 150cc-plus segment. That is where we have prioritised our R&D and innovation effort,” Sharma said.
Bajaj will launch a new model every month over the next two quarters to make its portfolio appear refreshed by mid 2026. “There is a pretty rich pipeline, both in terms of portfolio expansion and the birth or rebirth of brands,” Sharma said. The introduction of Pulsar 125 post ABS mandate in 150cc plus two-wheelers by the Indian government favoured the brand a lot as the 125cc segment witnessed sharp rise with Pulsar’s market share going to 20 percent from 9 percent within just two years of launch.
“We are looking at the next six months very closely. Once that is stabilised, we will decide what we want to do over the next two years,” he said. Bajaj is also planning to introduce a new sub-brand in the 125cc segment below the Pulsar with aggressive pricing. “From a couple of years’ perspective, there is certainly a need for a brand in the 125cc segment, and there are plans afoot for that,” he said.
In the high-end segment, Bajaj Dominar has received overwhelming response in several global markets, including Latin America, Turkey, and Brazil. The brand retails more 250cc plus bikes in Mexico than India. Needless to state, export business plays a substantial role in product planning. “We are not just looking at India; we are looking at all the markets in which we operate,” he said.
