Yamaha India To Launch Another 125cc Scooter In 2013

by Joy on November 20, 2012

Yamaha Motor India after tasting a huge come back success in the motorcycle segment with its products like the R15 and the FZ Series, is now turning its attention to the gearless scooter segment to take on some serious contenders like the Honda Activa which enjoys almost 35%-40% of the total sales. Recently this year, Yamaha launched its first scooter, the Ray in the Indian market targeting the female buyers. So serious is the company to promote the brand among the female buyers that it actually even has an assembly line used to produce the Ray completely operated by women.

Now Yamaha has announced that the company will launch another gearless scooter which will be of 125cc, unlike the Ray and this time it will specifically targeted to men. Why is Yamaha playing the gender bias product game, I wonder! While complete details about the scooter remain under wraps as of now, the new scooter will definitely go head-to-head in competition with the Honda Activa, the Suzuki Access and the Honda Aviator. It is expected to have telescopic front forks and have a very bold and sporty styling, since it will targeted towards the masculine gene of India.

It is expected to be priced in the bracket of Rs. 40,000 to Rs. 50,000 and will be a mass market product, unlike the Vespa LX125 which is more like a style statement. In a separate announcement, Yamaha has made it clear that the company will not be launching any motorcycles in the Indian market till the year 2015. Till then, the company will be only focusing on their scooter portfolio for India. This comes as a disappointing news since we were all expecting Yamaha to bring in the 250cc version of the R15 to India by next year.

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{ 12 comments… read them below or add one }

Aditya November 20, 2012 at 11:31 pm

Similar looks of kinetic blaze

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Ogami Itto November 20, 2012 at 11:41 pm

The black vehicle above brought me here. I was just about happy till i found out there is no mention of anything relating to the picture. I was expecting a scooter like that and with some good power plus FI. With the above mentioned price surely the new scooter will look like a futuristic version of Access and may be with some plastics here and there to display some meanness. If is it so it won’t be a bad thing either. Anyhow back to my bike search.

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faisal November 21, 2012 at 11:32 am

Yamaha should think of bringing in 250cc motorcycle first.

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Ben November 21, 2012 at 3:02 pm

People have bought the ray without even testing its mileage in the long run as most of the yamaha products are poor in mileage in the long run. If this is the case for geared motorcycles itself, then think about scooters. So yamaha, without concentrating on motorcycles, is concentrating on scooters, with this short success. Finally this is going to end yamaha in trouble. With only one r15, it cannot do any wonders. So i request yamaha to concentrate on motorcycles as they are its stronghold in india.

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Jenis November 21, 2012 at 4:01 pm

you truly disappointed us no new launches for big boys ???

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Rajendra Naik November 22, 2012 at 12:34 am

is it yamaha ray metal body ?

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ANAND KUMAR CHOUDHARY November 23, 2012 at 4:57 pm

Yamaha has a huse planing (motrcycle & Scooters) for 2013 and 2014, on any official anouncement by India Yamaha Motor .

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true November 23, 2012 at 10:02 pm

The new scooter from Yamaha for males is probably just going to be the Ray redesigned with new fiber panels. Underneath it will have the same frame and same engine as Ray.

Ray has the same small 10-inch wheels like Dio, Activa and Access. I just hope Yamaha give the new scooter bigger 12-inch wheels for a little more height suitable for males.

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yogish November 26, 2012 at 9:19 pm

Style super but, let me look it live…¥¤
thank u:-)

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RAHUL SHARMA January 29, 2013 at 3:44 pm

lets see what they are really going to do. nothing is superb and serious after the launching of FZ-16 & R15 by YAMAHA in INDIA till now.

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Denny June 22, 2013 at 1:25 am

The 125 cc scooter which is going to be launched in Sept 2013 is just irresistible.
Hats off to Yamaha for such a beautifully crafted scooter for men. But mileage is also very important in Indian market to be on top of the race.

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Karthik August 28, 2013 at 6:05 pm

Are you sure that a 125cc scooter is going to be launched by yamaha also. Honda is going to launch one in september 2013. Hope they have good height and sporty looks

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