TVS to Launch Upgraded Version of Apache and Scooty Soon

by atul on January 22, 2011

Good news for all the TVS fans. Guess what! TVS has decided to introduce upgraded version of their popular motorcycles Apache and Scooty Pep+. TVS Scooty Pep+ is a flagship and popular scooter and Apache has won couple of awards since it was introduced by the company, this is the main reason TVS has decided to go with their upgrades.

Mr. H Goindi (Vice President, Marketing, TVS Motor Co) said that the company has decided to refresh Apache and Scooty Pep because of their popularity quotient. He was also of the opinion that these upgrades will give a new product base to the company. He further said that these two models are selling like hot cakes in Indian market and their upgrades will definitely give people a option to buy.

When asked about the details, Mr. Goindi only said that Apache will have same name and body. However, he denied giving all the details of the bikes being upgraded. Moreover, the quarter 3 has been successful for TVS has they registered an increase in sales and profits. TVS reported a two fold jump as far as profits of Q3 are concerned. The profit after tax reported by TVS in Q3 is 55.75 crore whereas last year in the same quarter TVS registered a profit of 23.54 crore. So, overall the company is floating on profits and has registered humungous increase in profit after tax compared to last year.

TVS has also registered huge increase in their sales as compared to last year, registering a 51.23% as compared to the same quarter last year. In terms of the rupees, TVS’s revenue grew by 1,647 crore from 1,089 crores. Mr. K.G Ramakrishnan (CEO and president of TVS motors) said that all the companies products are doing good and the company will aim to achive higher results in the coming quarters as well.

Speaking on the plans for upgrading their Apache and Scooty, he said that the project is definitely on and is currently under the discussion table. He further said that their might be marginal price increase but also the company is focusing on cost reduction techniques. Mr. S.G Murali (Vice-president Finance) said that the company is always watching the commodities and the price changes will be in accordance to the changes in commodity prices every quarter.

Overall, the picture looks pretty clear that TVS is soon going to launch the upgraded versions of Apache and Scooty Pep +. However, none of the company officials did mention any new specifications about the upgrades. All you can rest assured of is that TVS is going to launch upgrades very soon in the Indian market.

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{ 17 comments… read them below or add one }

Prasanjeet January 22, 2011 at 4:56 pm

First one to read and comment.. well i m a fan of this website now… check it everyday hoping to have some good news in the country,, in the world of automobiles.
Well, hope they will launch RTR220 and RTR250 which they have been talking of sine a quite some time…this is the way to compete…. one company brings a big bike.. others will bring it..anyway whatever bajaj does tvs will follow anyway.. its the south-indian people’s strategy…
remember. the big tyres, digital console, tubeless tyres, disc brakes, more power.. tvs is doing everything that bajaj is doing.. and I’m reluctant to say this that its doing better than bajaj…having used bajaj for so many years now.. can confidently say.. bajaj sucks.. no quality, no knowledge, no service…. still have dad’s 27yr old bajaj chetak in the garage


Nitin January 22, 2011 at 7:28 pm

@ prasanjeet, The features stated by u are present in all bikes. Does it mean all bikes have copied from bajaj? Bajaj started the Value For Money quotient and all other companies are forced to do so. The customer should not feel other bikes inferior in front of bajaj. Thats why all the companies are incorporating these goodies in their products. Actually, Pulsar 250 is declared after the apache 250 sketch reviled. So in this sense, should we say bajaj is copying tvs??


Balaji January 24, 2011 at 12:26 pm

Well said Nitin, i totally agree with you.


Saran January 24, 2011 at 8:47 pm

Bajaj is now nearly standardized its products. They have a 100cc / 125cc/ 135cc/ 150cc/ 180cc/ 220cc engines with them. All they have to do is design some skeleton and fit one of the engines into it. Did you think why Avenger 220 was launched? They wanted to give customers a powerful bike?? NO. They withdrew 200cc engines. thats it.

But in the case of TVS, it has to develop everything right from scratch. Its not an easy task.

fas January 22, 2011 at 8:00 pm

TVS Motors has gone dormant, no new version, no new bikes, they want to survive just on the Apache, rather then launch something revolutionary.


R.NAGARAJAN January 24, 2011 at 1:37 pm

Have u not seen the mail dt 22-1-2011 despatched by BikeAdvice?


Saran January 24, 2011 at 8:41 pm

To be true, TVS is not a giant as Bajaj or Hero Honda. They concentrate more in south india especially Tamil Nadu. TVS doesn’t have the financial power like Bajaj or Hero Honda to invest in R&D and simultaneously in expansion too. But just imagine how a small south indian manufacturer of fasteners have grown into an auto giant now. TVS is conservative in its approach. But 2010 gave it more profits and now TVS is ready to take on some new challenge. But remember TVS will always try not to commit big mistakes though they are late to the battle field.

@ Fas:
Yes. TVS puts survival as its first priority. But remember TVS is one of the best niche auto maker in India.
1. 50cc moped
2. Low cc but high powered XL Super
3. Max4R
4. Jive
5. Scooty series

Rather than giving one product to all, TVS concentrates on a small segment and gives them exactly what they want.

If you say TVS tries to survive with Apache,
What is Bajaj doing?(Pulsar & Discover)
What is Hero Honda doing? (Splendor & Passion)

It is what everybody do. Its just to safeguard them. Thats it. At the end of the day, may it be david or goliath, they want to survive right???

sethu January 22, 2011 at 8:54 pm

go go tvs!!!


alex January 22, 2011 at 9:51 pm

Isnt apache revolutionary? :D lol…Even till date no other 150cc comes close to it in performance.. barring yamaha R15…Apache is an amazing bike…hope they do something good for taller guys and bring out big bikes :D :P


Rajesh January 24, 2011 at 11:27 am

Is this upgrade will be RTR 180 ABS ?


Girish January 24, 2011 at 10:16 pm

TVS can make revolution in biking. I cant imagine rtr 200cc and above. waiting to see new rtr models. i own rtr 160 and i am taken away by its performance.


Sujit Thonse January 24, 2011 at 10:42 pm

….Just hoping it has a ducati monsterlike !


ravi January 24, 2011 at 11:17 pm

are they planning to modify rtr160 again after the hyperedge???
m planning to buy hyperedge nxt month ….so should i wait now??


MAHESHWAR January 26, 2011 at 3:46 pm

Mr Goindi says that Apache will have same body and name but do you think this is a good step coz apache is already a very small bike for 160cc engine and it becomes too small for a 250cc


jeevan February 17, 2011 at 11:30 am

Apache is having suzuki fiero engine, TVS is not having the ability to do such good engine.


Ramachandran P.N. February 19, 2011 at 12:21 pm

All are giving good product to their Knowledge. All are earning good profit to their Knowledge. All CEO”s are Boss in their company. Like that Saran is giving comments to his Knowledge. Dont hurt anybody. Please Appreciate all the manufacturer. If you got knowledge please segregate them in 1 2 3 order. If you become wrong also no harm to anybody they will be in their position. As of now 1. Hero Honda, 2. Bajaj. 3. TVS. 4. etc etc


Saran February 19, 2011 at 6:46 pm

This comment is for what Sir? Sorry I didn’t really understand your reply. I didn’t feel that I hurt someone. May be I’m wrong somewhere. Please feel free to correct me. Looking forward for your comments.


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