MTV Jumps Into Riding Gear; Launches These Trendy Helmets

by Bishakh on August 28, 2013

Popular youth brand MTV has teamed up with well-known helmet manufacturer Steelbird to unveil a cool range of co-branded Helmets. These new helmets will bring to the table an outburst of style and statement.

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The latest range will be available at large format retail stores like Rajesh Auto Agency (Delhi) and PAN INDIA retail stores. The availability will start from 10 stores initially and will expand to 200 stores apart from PAN INDIA two-wheeler authorized franchisee dealers.

With growing awareness for safety for riding, helmets are probably soaring on the riding accessories demand list. The youth, however, do not just want helmets to be just riding safety accessories. They prefer helmets to be an extension of themselves, a projection of their personalities.

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And that is exactly what the MTV-Steelbird range of co-branded helmets aims to accomplish!! The designs crafted on these sturdy MTV-Steelbird helmets are attractive, to say the least (and there is a pink one as well ;))

Mr. Shailendra Jain – Head (Sales & Marketing) had these words to say on the latest unveiling :

Adding this as one more category to its already existing vast range of product line up is an all new range of helmets that will be launched soon. This move is a gift for Biking passionate as they will be able to have a feel of an uncompromised biking experience with these sturdy helmets.

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He felt that riding gear will become a more important inclusion in people’s lives, both as a safety option as well as a lifestyle statement. According to him, wearing a lid is as indispensable as putting on shades now. The tie-up also furthers the aims of both the brands. MTV takes a step closer to the youth, and Steelbird adds another feather to its cap of providing quality riding accessories.

Are you won over by these designs?

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{ 1 comment… read it below or add one }

faisal August 29, 2013 at 1:58 pm

They are just re-branded helmets but MTV is diversifying which is quite interesting thing for them. Let’s hope riding gear becomes more than helmet.

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