A Million Beasts Prowling on the Road: Apache Scales a New Peak

by Bishakh on May 7, 2013

Apache, the premium brand of TVS Motors, has reached an important milestone in it’s less-than-a-decade journey. The company proudly announced that a million Apaches have been sold, and it’s still going strong.


Apache’s journey began in 2006 when the company launched it with an overbore of the Fiero engine. It boasted of a mill that climbed the revs quickly, and was marketed as a racier, more track-oriented alternative to the existing brands like Pulsar. The basic design of the bike has remained more or less the same, except for the last upgrade in which a radical, beast-inspired theme was exploited to the hilt.

Apache boasts of an oversquare motor that does give other bikes a run for their money when it comes to performance. It also has a characteristic grunt that probably is the cause for it’s sobriquet “The Beast“. Other to-die-for features on the Apache includes a razor-sharp handling, and a light kerb weight. It’s race-oriented approach has also led it to possess some electronic tidbits like the 0-60 acceleration timer and premium features like petal discs and ABS as well.

But it has been dogged by some teething problems. Vibrations from the engine have been a consistent issue, and so has been the lack of grip from the stock TVS Srichakra tyres that are offered in India.

Right now, TVS is running a contest for Apache lovers. The best custom decal design by a fan will let him win an Apache with his design on it. TVS has also declared that Apaches will come with a “One million” badging for a limited period to celebrate the milestone achievement.



Source: Economic Times

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{ 8 comments… read them below or add one }

Patrick May 7, 2013 at 6:12 pm

This bike is a joke. Packaged again and again and again with just facelifts and resold to customers.
No wonder it is ‘Scarily fast’ at making bikers run away from this bike.


sachin May 12, 2013 at 1:53 pm

You can stop your stomach-burning and go to a site like Mouthshut.This site is for meaningful comments,I guess.Not for “cheap” brand bashing!


Patrick May 14, 2013 at 10:35 pm

What part of my comment did you not understand, oh great fanboy ?
The truth is always bitter.
And wth is ‘stomach-burning’ ? LOL

Crazywheels May 8, 2013 at 8:42 pm

Tvs Apache has the best refined 150-180 cc engine than its rivals except Unicorn.But they took too much time to achieve this 10L sales margin, because of the poor marketing strategy. Pulsar and Unicorn just took half the time to achieve this sales .


tejas May 11, 2013 at 5:36 pm

@ crazywheels apache is a good machine ….but plz dont call its engine as most refined after unicorn…dude there are many bikes like szx, gs 150r who have better engine then apache…also you want to see engine refinement??go ride a well maintained pulsar 180!


faisal May 8, 2013 at 9:20 pm

Imagine they launch 200cc version, how many more they could have sold. They have a big fan following, they need to capture it further and launch more bikes.


true May 11, 2013 at 12:19 pm

TVS first launched Apache with 150cc engine. This was a really smooth engine. But bike had upright commuter seating.

Then, they increased bore size and made it RTR160. This 160cc short-stroke engine is not smooth. But the RTR160 bike got really good updates, like clip-on handle, sporty seating, rear-set footpegs, and petal discs

Then, came the RTR180. This is by far the better Apache. This 180cc engine has a longer stroke than 160. It is really powerful and smooth also.
TVS even came up with ABS version for 10k extra, which was really worth it.

But RTR180, pulsar150, and Yamaha Fz are all smaller bikes suitable for shorter riders. But these bikes are small compared to CBZ, Unicron, Gs150r.

Then, when RTR180 was really doing well, TVS went and messed up the styling. The LED pilot lights are the only good thing in the new styling. The rest of the design is so amateur.

TVS R&D seem to be wasting time on developing step-throughs and scooters. I wish TVS can take that old 150cc engine, make it into a V-twin 300cc, and launch a bullet size cruiser bike with that.


Bystander May 11, 2013 at 2:34 pm

Apache is not only for shorter people. I am 6.2″ and I have tested it personally. Anybody regardless of height may fit in pretty good. In fact a tall person may have less back pain or wrist pain then shorter ones. From my experience apache is best enjoyed for people above 6″ feet.


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