Mahindra Two Wheelers reported a growth of 152 per cent during the month of March 2014 over the previous year, selling a total of 19,591 units during the month including exports.
Domestic volumes stood at 18,953 units, thereby delivering a growth of 165 per cent over the previous year. Mahindra’s cumulative sales for the financial year 2013-14 showed a growth of 92 per cent.
Mr. Viren Popli, Chief of Operations for Mahindra Two Wheelers said that the launch of Mahindra Centuro has been the key driving factor to such a phenomenal growth. The bike has also won quite a few silverwares, claiming as many as seven awards from different media houses.
Mahindra has also grown its sales and service network to over 1,000 touch points and claim to be adding two new outlets every day in order to make their motorcycles more accessible and visible to customers.
The Centuro comes with a 110cc 8.5 bhp 8.5 Nm 85.4kmpl engine along with a host of innovative features and has sold more than 1 lakh units so far. However the other motorcycle Pantero is just not doing it for them. Recently Mahindra introduced another variant of Centuro called as N1 which is a more basic version on offer.
Mahindra also reached the One million Facebook fans landmark on its official Facebook page. The page features information and topics of a wide range, ranging from a look at their products to destination getaways. The #RoadsLessTravelled campaign was pretty successful in tapping into the motorcycling passion of fans by showcasing exciting roads from across India.
People seem to be eagerly awaiting the launch of the Mahindra Mojo. The 292cc single cylinder beast was first showcased in 2010. The bike surprisingly has already undergone a refresh even before it was launched. As we reported earlier, we expect it to be finally released in June (more details). Apart from that Mahindra is also readying a 160cc motorcycle and a mainstream 110cc scooter, all of which are expected to be launched this year.
