After having consistent fall in sales in for last few months, Mahindra Two Wheeler is now picking up in sales, thanks to its recently launched Duro DZ. Duro DZ has received an amazing response and it’s sales is up almost 200% in comparison to February 2012. The company has sold more than 10,000 Duro DZ in the month of March 2012. This is very encouraging for Mahindra Two wheelers which has seen fall in sales for the financial year 2012-13.
Mahindra Duro DZ has new 125cc engine which delivers better mileage compared to its previous model. It has fuel tank of 6.5 liters which ensures that you will have less trip to fuel stations. It also offers ample storage as it has largest, 20 liter under seat storage and front dickey storage. It has advanced telescopic suspension which offers smooth ride. Apart from this it has got new design and graphics which makes it more stylish.
Commenting on success of Duro DZ, Viren Popli, Senior Vice President Strategy and Market Development, Mahindra Two Wheelers said “ The fact that retail volumes for the new Duro DZ have more than doubled in March has proved that consumers across the country have appreciated the products ‘Romba Solid’ value proposition which makes it the most suitable 125cc scooter for tough Indian roads.”
The company was reporting huge fall in sales from last few months. However, with the success of Duro DZ it has reported almost flat sales compared to last year. The company has reported sales of 12,750 units in March 2012 which is just 21 units less compared to sales of 12,771 units for the month of March 2011. On the month on basis the sales is up almost 53% as the company sold 8,355 units in February 2012. On the year on year basis the company has reported 18% sales decline. The company has sold 1,34,570 units in the financial year 2011-12 compared to 1,63,914 units in the financial year 2010-11.
It seems that the company will back in growth trajectory after the worst year in company history. The company will have good sales in upcoming month as Duro DZ volume will pick up and the company will also re-launch Stallio motorcycle.
– Mahavir Kothari
