Here we present the overall sales figures of our Indian manufacturers to give a clear picture as to how did they fare for the months of October and November 2009. Overall both the months were fantastic for almost all the companies which give us an indication that the black clouds of recession has left us happy and the companies something to cheer for. Here are the actual stats.
Hero Honda:
OCTOBER: World’s largest motorcycle manufacturers Hero Honda Motors Limited (HHML) registered a very marginal increase of 0.48 percent in the month of October 2009 over the corresponding month last year. Total sales stood at 3,54,156 units against 3,52,449 units they sold during the corresponding month previous year. The festive season recorded huge retails sales of 3 percent between the first day of Navratri and Diwali over the corresponding period last year.
NOVEMBER: The month of November saw a massive 32 percent hike in sales for Hero Honda wherein the company managed to sell 3,81,378 two wheelers against 2,89,426 units sold during November 2008. November was the 11th month in succession for Hero Honda where they registered sales of over 3 lakh units in a single month (They sold over 4 lakh units twice between this phase). Hero Honda achieved the three million sales mark this November and projects the crossing of four million marks much earlier than this fiscal. Cumulative sales for the financial year rose 21 percent to 3,037,556 units as compared to 2,508,214 units during the corresponding period in 2008. Hero Honda also revealed that the 100cc grew over 20 percent with the 150cc and above segment growing over 30 percent and scooters growing by 40 percent indicating a uniform growth across all platforms and segments.
Bajaj Auto:
OCTOBER: Countries second largest manufacturer, Pune based Bajaj auto is enjoying a gala time at the numbers game. The revamped 2009 versions of Pulsars and 100cc Discover have really provided the much needed dividends for the company. In October 2009, they managed to reap an increase of 52.38 percent in its two wheelers sale registering 2,49,681 units against 1,63,850 units sold in October previous year. Bajaj also sold 127 of the recently launched Kawasaki Ninja 250R during this time.
NOVEMBER: For the same period last year Bajaj was in real tatters with sales dipping at alarming levels and for the same reason they managed to record a fantastic increase in its sales this November this year. Bajaj sold 2,42,390 motorcycles in November 2009 as compared to 1,32,421 units sold during the same month last year and this counts to an impressive 84 percent increase in sales (over the corresponding month last year). The more profitable and sportier Discovers (Discover 100cc + Discover 135) and Pulsars (Pulsar 150 + Pulsar 180 + Pulsar 220) sold 94,265 and 50,153 units respectively and with a new smaller 135cc Pulsar in the pipeline, Bajaj hopes to intensify this growth rate further from the beginning of next year. Month on month Bajaj is posting export figures which better the previous month’s figures. This month Bajaj exported 98,521 units which is the highest ever for Bajaj and is 46 percent more than the last Novembers sales of 67,397 units.
TVS Motors:
OCTOBER: Chennai based TVS Motors also registered an impressive 12 percent increase in sales in October 2009 managing to sell 1,31,000 units as against 117,000 units sold in October 2008. Scooters sales went up by 20 percent at 28,301 units this October as against 23,487 units of October 2008. Motorcycles sales stood at 56,465 in October 2009 which were a little less than 59,217 units TVS sold during October 2008. In the domestic market TVS sales went up by 18 percent recording 1,18,000 units against 1,00,000 units sold in October last year. The company seems to be still struggling to keep exports under control. Total exports also went down at 12,466 units in October 2009 as compared to 17,013 units in October previous year.
NOVEMBER: Slowly but surely TVS is moving up the ladder registering growth in sales for the past eight consecutive months. They posted 23 percent growth in November 2009 selling 1,20,844 two wheelers against 98,402 units sold in the corresponding month last year. Domestic sales increased 38 percent registering 1,06,836 units in November 2009 compared to 77,491 units sold in November 2008. The company managed to sell 25,115 scooters which is 38 percent more than 18,210 units sold during the previous November. However, motorcycle sales dropped slightly at 45,080 as against 45,276 units sold in November 2008. Exports were also lower at 14,008 units in November 2009 as compared to 20,911 units in November 2008. Recently, TVS launched two new models, 110cc Jive and Wego and hopes to add 15 to 20 percent to the overall sales shortly.
Yamaha:
OCTOBER: India Yamaha Motors registered an increase of impressive 44 percent in October 2009 recording sales of 26,879 units against 18,614 units it sold during October 2008.
NOVEMBER: Yamaha India registered 2 percent growth (it’s lowest for few months now) in November 2009 recording sales of 17,055 units against 16,701 units sold in November last year. Yamaha has been constantly beating its previous month’s records since the launch of YZF R15 and FZ series of bikes which have been received pretty well by the performance seeking Indian youth. Yamaha also hinted at displaying ‘next’ generation of Yamaha products at the Auto Expo in New Delhi this January. We also expect a little cosmetic makeover to its current pocket rocket R15 soon.
SUZUKI Motorcycles :
OCTOBER: Suzuki Motorcycles India Pvt. Ltd. (SMIL) reported an increase of 41 percent in its sales in the month of October 2008 recording 16,000 units as against 11,925 units during the same month last year.
NOVEMBER: Suzuki Motorcycles India registered 47.66 percent growth in sales in November 2009 at 14,745 units as against 9,986 units it managed to sell during November previous year. For the past many months, 150cc premium commuter bike GS150R and 125cc scooter Access 125 have been the two major contributors to the overall sales tally for the company. Currently, Suzuki is concentrating on penetrating in the market by expanding dealer base and improving sales and service network.
Regards,
Saad Khan
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{ 24 comments… read them below or add one }
I do not understand why hero honda sells . its lineup sucks big time . please tell me why is it so that even upgrading their previous models by applying new stickers on them, hero honda is believed to be the most reliable company ? Baki kya chutiye hain ?
Very few people actually do research before buying. Most of them just buy a bike because they need a bike (they don’t want it!)… If their neighbor bought HH and is having no problems with it, they will buy HH too… no because it is the best company, but because they are certain that HH won’t cost you problems.
It is a snowball effect… it is easier to stay No.1 once you become No.1.
As usual HH is booming and thus have a cash reserve of 4000 crore. They just dont know what to do with that much money!
It’s D typical indian stry . hero honda ki bikes r good nly, rst sck. maruti cars are good only .
people shud respect the product for what it is, not its make .
even our deepak thinks hh is the best. hh is the most technically backward company in india.
Himanshu, do you have any research data that proves that HH is the most technically backward? No! It is just your perception that it is.
Just like you, there are tons of people who perceive that HH is the best… and for those people, changing their mind is not so easy because it proves them wrong. People do not like to accept that they are wrong, so they will do a thing even if it harms them… just to hold on to their previous beliefs.
Many people grew up with a dream to own a Hero Honda because their dad did, or their next door neighbor did. Such dreams when instilled at an early age manifest later on. It’s not like they decide to buy a bike today, do research and book it tomorrow.
Unless there is a mass media news coverage something like “Hero Honda bikes don’t work anymore…” people will keep buying it. Its a mass behavior.
And FYI, I am no longer using bikes on a daily basis and if sometime I decide to buy a bike, it would be a Yamaha R15.
HH makes bikes and that is all about them. They sell bikes in the name of actors, cricketers and what not but never for their performance. People don’t buy HH because it performs good. They buy because its HH and then they try to justify mileage of 60 kpl from 100cc bikes.
One more factor that I have noticed is that people who buy HH will go on praising HH till their grave. On the other hand, most Bajaj owners never tell a single quality of their bike even though they have ripped it for 5-6 yrs. never thinking about a word called “Maintenance”.
then, pls tell me a nw tchnlgy intrducd by hero honda tht shook d indian markt !
yamaha hs monoshock, midship muffler, liq. cooling n a technlgical wonder itslf, d r15 . bajaj hs dts-i, dts-si, exhaustec, etc.
its almst a decade since hh did smthng gud
Hero honda is playing very much safe by just relying on commuters . there’s not a single bike in hh’s lineup which i can call a true performer .
and deepak, just asking why dont you use bike nowadays ? we thought that you must be the most passionate one here for bikes ?
I am still passionate about bikes, but I just don’t get the opportunity to drive them every day… my office is just a walk from my home and if I am traveling to other cities, I just take the train or car. I really would love to own a new bike, but there is no point if I travel only 50km a month with it.
Yeah, you are right there deepak .
i am 17 now, and i drive my uncle’s old lml graptor .
frankly, it’s in very bad condition due to non-availability of spare parts anywhere . but i can guarantee you that it was one of the finest bike in its time but….
Poor marketing and the name lml (you know typical indian mentality) let it down. even today in its battered condition. it manages a respectable top whack of 112 km/hr and a timing of 0-60 timing of 6 sec. imagine what it would be able to do earlier .
this clearly shows that its not the make but the product that matters. pulsar is not as good as some people think it is but thanks to young rajiv bajaj’s clever pricing and marketing techniques. it flipped the game for them and the results are out there .
yamaha was a underdog in indian automobile industry just 2 years ago . that does not makes it a bad company. it’s among the world’s best yar! see what wonders it’s doing when it finally understood that here, you should give us what we want.
I sincerely hate hero honda as its just sleeping at the no. 1 position while they do not deserve it at all . and the real hard workers are in the shadows thanks to our mentality . i would never ever buy a bike from hh’s current lineup in my life.
i believe a lil’ mre wrk and wid our trust . tvs deserves d top spot . hh sud gt sme serious wrk started as nxt generation is all game fr new, fast, beautiful bikes tht dey dnt offr at all .tll dm tht zmr is a lost bet . cud hve been a fortune fr us all .
Hey deepak , i read last month’s bike india and acc. to one of their performance based shootouts . india’s top performance bikes are in d foll. order -
1, pulsar 220 dts-i
2 tvs Apache rtr 180
3. yamaha r15
4. hh karizma zmr
is it correct ?
Bikes are just made to provide easy, effective and quick means of transportation for the owner and apart from that any other purpose/use would be purely aesthetic in sense. All bikes currently being produced in India are purely commuters in nature.The 100-125 cc being mileage class and the 150-200+ being the “power” commuters. There is no absolute Sport/Sport touring/cruising bike etc as such but the some of the bikes resemble the originals( FZ-16->FZ-1,R15->R1,ZMA->VFR800)etc and also solve the intended purpose to small extent.The manufacturers have their own strategy of marketing and selling their products and each and every bike produced is aimed at a specific group of consumers.The number of 100/125 cc bikes sold is far greater in number than the 150/200+cc segment.Thats it.
I don’t understand why some senseless people fight over silly and stupid things like top speed/acceleration figures. example the Pulsar 220, the so called “Fastest Indian” bike and the Karizma R. The p220 just being marginally faster is no ways superior to karizma and nor is karizma superior to p220, which sports a refined engine. Both the bikes are flagship bikes from the largest producers in india and will serve their owners to their best. This very fact is not understood by majority of people, rather brand wars emerge from nowhere!
@ Himanshu i pity you man! you judge bikes based on technology? Almost all bikes use similar technology. Just because Bajaj uses a digital display and gives strange names like DTS-i, exhausTEC does not make bajaj the more advanced in technology. The digital ignition used in bajaj is the same like the 3-D multi mapped ignition used in Honda and Hero Honda which call it AMI(Advanced micro processor ignition). The similar is the case with exhausTEC. There are many so called “tech stuff” if one can find ex:
TPFC,GRS,TRICS III,CVTI,DTS-Si,ATFT,IDI etc all used in bajaj, HH ,TVS bikes. What ever it is, its all a business trick, gimmicks,just hype. An attempt to show that one’s bike is superior and has a lot of features.
The first most technologically advanced bike in india was Glamour FI having the honda PGM fi which was launched some where back in 2006.Till then all bikes used almost similar technology. Then came pulsar 220 DTS -fi.Had bajaj launched it after the DTSi 2009 version it would have surely bombed.
The most technologically advanced bikes in india as of now are
YZF-R15,HH karizma ZMR,Bajaj Pulsar 220 DTS-fi,Apache RTR-fi.
The so called “technologically advanced” bikes in india are still technologically miles backward when compared to the litre class bikes like R1,Cbr,Gsx,busa,ZX etc
why honda HMSI is always ignored duirng sales report. I havent seen the details of Honda in any of the report on maonthly sales.
I’m in look of a scooter but very much confused between Activa, Aviator and Access. Please suggest me which one to go for.
@ Jack
Buddy, due to certain reasons HMSI has not disclosed ther results for the past two months and hence is the reason of ther absence here. If you read our earlier monthly sales reports you would find them
Request you to please dig in for Royal Enfield sales data too.. I am very passionate and just another loyal one from the crowd of Bullet Users.
I forsee good growth by their expansion plans with 700cc to 1000cc bikes possibly next year. Happy thumping..
Hi Deepak,
It would be great if monthly sales figures of each company could be made available model-wise, the way it is done for cars in other auto magazines!
Please do it if it is feasible!
That, I am sure would be quite interesting!
Regards,
Rama krishna