HMSI (Honda Motorcycle & Scooter India ltd.) has launched today its mass market motorcycle Dream Yuga. Dream Yuga has been priced at Rs. 44,642 Ex-showroom Delhi for base version which is bit higher than what market was expecting. Dream Yuga has been positioned slightly below the CB Twister motorcycle which is available at Rs. 45,140 Ex-showroom Delhi. HMSI aims to sell 3,00,000 units of Dream Yuga in the current financial year. As reported earlier Honda has also announced Akshay Kumar as its brand ambassador for India.
Honda Dream Yuga is powered by 4-stroke, air cooled, 109cc engine which generates maximum power of 9 bhp@8,000 rpm and maximum torque of 9Nm @ 6000 rpm. It comes with 4 speed transmission and self start as an option. The motorcycle offers 72 KMPL in actual riding conditions as per Honda. It has segment first tubeless tyres. Apart from this, it has maintenance free battery and vicious air filter similar to Honda CB Twister. The motorcycle looks sober and decent. The motorcycle will come in three variants. The base version of the bike is priced at Rs. 44,642, the mid version is priced at Rs. 46,134 and the top end variant is priced at Rs. 48,125 (All prices Ex-showroom Delhi)
On the launch event HMSI’s President and CEO Keita Muramatsu said “Honda retained the brand Dream as part of a global strategy that was first launched in 1949. This new bike is very economical with better mileage.
Yadvinder Singh Guleria, operating head for sales and marketing at Honda Motorcycle & Scooter said “We want to sincerely increase our market share in India. We need mass-market products to do that. Our ambition is to be number one in market share by 2020.”
HMSI aims to sell 27.5 lakh units in the financial year 2012-13 compared to 21.07 lakhs unit in the last financial year. Dream Yuga is going to play an important role in the ramping up production beside Honda Activa. Dream Yuga’s pricing suggest that Honda wants to take premium of its brand name. The motorcycle has been priced 10% higher than what we were expecting. The lower price might have done wonder for Honda but let’s see how Dream Yuga will perform in Indian two wheeler market.
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