From the month of March, the war of second spot in Domestic two wheeler market has begun between Bajaj and Honda. Honda displaced Bajaj in the month of March and Bajaj displaced Honda in the month of April. For the month of May again Honda has displaced Bajaj Auto from the second spot. Although we do not have exact figure of domestic sales, some brokerage research houses claimed that HMSI has regained its second position.
Bajaj Auto has sold 3,21,922 units in the month of May 2012 compared to 3,17,989 units in the month of May 2011, thereby registering growth of 1.21%. The figure of 3,21,922 units is including export. It means that the company has sold around 1,90,000 to 2,00,000 motorcycles in the domestic market in the month of May 2012. HMSI has sold 2,21,540 units (including export) of two wheelers in May 2012 up by 52.02% compared to 1,45,729 units in the May 2011. The company has sold in access of 2,10,000 units in the domestic market in the month of May 2012. As always HMSI major growth is coming from the increased sales of Activa. The company has sold 1,26,033 units of scooter in May 2012 up by 65.31% compared to 76,241 units in the month of May 2011.
Bajaj Vs Honda in 2012
As expected Honda and Bajaj has neck to neck competition for the rest of the year also. From this month HMSI has Dream Yuga and Bajaj Auto has new Pulsar 200NS and Discover 125ST in the domestic market. HMSI has potential to take on Bajaj Auto if Dream Yuga achieves its target sale of 30,000 units a month. However, at some point of time, capacity constrain will play on and for the entire year it would be difficult for HMSI to displace Bajaj Auto from the second spot at least for the financial year 2012-13.
-Mahavir Kothari
