HMSI to Launch an India Specific Model

by mahavir on February 8, 2011

Honda Motorcycle and Scooters India Ltd. (HMSI), a wholly owned subsidiary of Japan’s Honda Motor Corporation is going to launch India specific Model within a short span of time. As a part of the same strategy Japan’s Honda Motor Corporation sold its 26% stake in Hero Honda joint venture to Munjal owned Hero group. The company is also planning to expand its capacity, dealer base and strengthen vendor base in order to capture larger market share in Indian two wheeler segment. Currently HMSI has a sales network of 790 outlets (398 dealers and 392 branches) and 389 authorised service centers

An HMSI spokesperson said “Our current and future endeavors will be directed to meet all kinds of customer requirements, including introduction of new and unique India-specific models. We are concentrating to meet the current demand and also focusing to expand dealer base, strengthen vendor network and increase quality manpower to service greater customer base.” However the company did not mention exact time frame for launch of its India specific models. Currently the company has Activa, Dio and Aviator in scooter segment and CB Unicorn, CB Unicorn arDazzler, CB Shine, CBF Stunner and CB Twister in motorcycle segment. It has also started booking of its 250cc sports bike CBR250R which will be available in showroom from April month of this year.

When asked about the booking response for CBR250R, the official said “Bookings for CBR250R, our global 250cc road-sports motorcycle have opened from January 1, 2011. Customer interest for this motorcycle is overwhelming and within a month we have received 1,800 confirmed bookings.” He also added that HMSI plans to sell 1.6 million units in FY 2010-11 and grow 26 per cent over the 1.27 million units sold during FY 2009-10.”

It seems like Honda’s solo ride will give India new generation products in motorcycle front. It is wrong to assume that Honda is not successful in the motorcycle segment because till now Honda is operating via joint venture and its wholly owned subsidiary and now it is going to focus only on its subsidiary. As far as scooter segment concern Honda is clear winner in India. For example, Honda Activa which is ruling gearless scooter segment and Honda Eterno which ruled geared scooter segment before it was discontinued. Apart from this Pleasure which was launched by Hero Honda also market leader in the segment which was once ruled by TVS scooty. Hope Honda will do same thing in motorcycle segment.

Remain Updated! Get these articles delivered right into your mailbox.
Subscribe for FREE!

Like & Comment Via Facebook...

{ 5 comments… read them below or add one }

Seshadri82 February 8, 2011 at 9:27 pm

Right now Honda sells 1bout a One lakh per month that will be 3 lakh a month, shows how Honda is not a market grabber, this is modest target, right now HH sells over 4.5 lakh per month !!

Reply

fas February 8, 2011 at 10:54 pm

This has been easily more successful than the Kawasaki Ninja 250, now if Kawasaki locally assemble the Ninja, they know what they can expect.

Reply

rahul February 8, 2011 at 11:21 pm

i have always seen that you always praise honda no matter.even if they fail or they do well u always say that honda is the best.its service is pathetic n products r also not that great. i hav a question.do u take money from honda?please ans me……

Reply

Suket Bargaty February 9, 2011 at 2:24 pm

Dear Sir,
HMSI IS NOT GIVING IMPORTANCE TO GROUND LEVEL LIKE SUB-DEALERS,ASC WHICH AFFECTS ITS SERVICE AND SO ON ITS GROWTH

Reply

digvijay kumar February 15, 2011 at 1:53 pm

Dear sir
Is there will be any change in honda unicorn look. As we a waiting for new unicorn

Reply

Leave a Comment

Previous post:

Next post: