Hero MotoCorp Not to Phase Out Any Motorcycle from its Portfolio

by Naren on October 21, 2012

The number game which the Hero group was playing for quite some time did not seem to take off very well, the way the company had expected it to. With the removal of Honda from its badge, the world’s largest two wheeler manufacturer is now even cutting down its production  in order to reduce its huge inventory, though the company sees a ray of hope expecting a rise in sales during the Festive season, which is all set to begin in a couple of week’s time.

There were a lot of speculation in the last one month time which even ended up with rumors that Hero MotoCorp might discontinue a few models owing to several reasons. The company has now confirmed the fact that there’s not gonna be any  models removed from the company’s portfolio.

The Impulse, the Ignitor and the Maestro were expected to be phased out but indications say that the Impulse and the Maestro has seen good rise in demand from the public and that the company is considering what is to be done to ramp up the production of these models.

The Splendor which was helping the company to sell volumes has seen a considerable dip in sales and the volume has been gained by Discover brand and a few other commuter bikes in the market. While the craze for Splendor has tend to ceased among the general public, the sales of other brands within Hero MotoCorp has also seen a dip as the competition in every segment has grown too tough with many Japanese counterparts coming up with new products in the due course of time.

HMC has also tied up with Eric Buell Racing team – USA, AVL – Austria and Engines Engineering – Italy to seek their technical expertise in order to sustain on the longer run. It becomes mandatory from the company to meet the new emission norms in India that would get implemented by 2015.

While, such has been the scene with the Indian market, the Munjals led HMC has been actively trying to mark its presence in several markets such as African and Latin America. Will the company mark its right kind of presence out there? Leave your comments in the form of words in the box below.

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{ 14 comments… read them below or add one }

Rage October 21, 2012 at 10:22 pm



Viky October 25, 2012 at 11:15 am

Yes End of Bajaj is near…First they where No.1 dethorne by Hero, now by Honda. Soon other rival are getting closer. They need to add more spark plugs and valve….baja do it fast..


Shyam October 29, 2012 at 2:06 pm

End is for hero…not bajaj…

Graham Smith October 22, 2012 at 9:31 am

Yes….the Munjals better chase new markets overseas as they are shooting themselves in the foot at home. Naren the words in your article do not match with your title. The future direction of HMC products especially what engines will be used, is opaque, to put it mildly. There is so much “talking around the subject” and few hard facts. Existing and future customers need confidence in the company or should I say companies as Honda have to make clear their intentions re spares for the millions of Hero Honda riders.
The current behaviour of HMC is an absolute gift to the opposition for example the more advanced technology in the Dream Yuga with the obvious safety aspect of tubeless tyres. From the customers viewpoint the Munjals seem to be in a dithering disarray. After all Hero = black sit up and beg bicycles and Honda = cutting edge motorcycles. Are HMC going then same way as Nokia, Blackberry and HTC I wonder.


pulsarboy October 26, 2012 at 5:01 pm

Bujals will now chase in international market as well. although they are still market leaders in domestic market, they need to bring superbike not sticker bikes. Hondas cutting edge technology can be used for cutting grass,ass or cock as they have created much hype with their dream yoga which actually is selling 30~35 units a month which a bajaj discover ST as a single does. Even patina sells 50k\month. now for honda there is no waiting periods and they are promoting hard with akshay kumar by such kardinge sapnai mai. Honda will follow the same story as honda siel which initially created much hype with product but eventually flopped. Honda has list of flops. They only one which does good volume is activa.Takes my words you can’t beat a bajaj when technology and pricing comes.


Graham Phone October 27, 2012 at 11:41 am

Better u use honda’s cutting edge technology for cutting you dick or drilling your Ass hole…LOL.


faisal October 22, 2012 at 11:58 am

Well they will eventually phase out the products and replace it with new ones.


true October 23, 2012 at 6:56 pm

Hero have spent a lot of money on building individual bike brands, like splendor and passion, and scooter brands like pleasure and maestro, so they obviously wont discontinue any bike or scooter models.

The real issue is whether Hero will discontinue Honda engines in these bikes and scooters and replace them with Hero engines?


Graham Smith October 25, 2012 at 4:57 pm

Companies like Honda have been developing and refining their engines for over 50 years. HMC cannot simply come out with an equivalent motor. They will have to buy in an established engine but from whom will that be I wonder. Suzuki are linked to TVS historically ( and now BMW are partnering with them), Bajaj and Kawasaki (and latterly KTM), Yamaha as Yamaha. Maybe….looking at my crystal ball, they could team up with Triumph or are they already in bed with someone else? Interesting times but it would be great to see a well priced 3 cylinder Triumph motor within HMC. Also Triumph want to produce smaller displacement bikes and economics dictates production in lower labour cost countries rather than in the UK


Graham Phone October 27, 2012 at 8:32 pm

Are u living in honda’s ass hole ? if yes better come out and find a better place. go and ride a splendor or passion or any hero 100cc bike powered by honda technology.Its like a dying donkey strained to run. If you are talking of refinement, this models have nothing to do about. Do you thing bajaj discover is more refined than TVS star city or suzuki hayate ? I don’t think but they still manage to sell in millions. better keep dreaming inside hondas ass hole as you may find some dreams come true…lol…bajaj are distintly ahead.


JackSen October 29, 2012 at 5:07 pm

I think you always use to live in bajaj ash hole….

Pulsargay October 31, 2012 at 2:46 am

Graham Phone
Hey dimwit. You people are all obsessed with asses dont you. Is it not weird that your kind loves “definitely male” and ride it day and night but still did not satisfied so now you venture into jap asses ahan? If you have a genetic problem and ain’t sure you are M or F is not our faults man may be your creators are bajaj ass work-shippers like you which runs in the family who needlessly producing genetically mutated ass worshipers who are bashing NORMAL SANE PEOPLE. Do us a favor for the sake of good, Sacrifice yourself or get a Personality disorder test.

manjunath October 29, 2012 at 11:49 am

update splendor with a brand new engine….It would rule the market again….


siddharth October 29, 2012 at 5:03 pm

HH can take the easier way out by tie ups with engine makers or slog hard to make its own engines.definitely it will take time & sales will take a hit but if it can live with this then it can really become the phoenix of world 2 wheeler market.I took the path less chosen by & it has made all the difference-Robert frost.


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