So far, we have been getting to know a lot of stuff regarding upgraded models, mostly face-lifted models from world’s largest two wheelers manufacturer – Hero Honda. The models included the Hunk, Glamour, CBZ Xtreme, Karizma ZMR and so on. Now, we have got sensational news. Hero Group is now all set to change the name of the company itself. Yes, we mean it. No kidding. Its now gonna be Hero Moto.
Following the split by Munjal’s Hero Group from Japan’s leading two-wheeler manufacturer Honda in the recent past, we get to know regarding this name change. Hero Group has applied for this name ‘Hero Moto’ to the Registrar of Companies (ROC) to check for the availability of this name. It seems that the company is awaiting for the reply from ROC. But, even if the name is available and Hero Group gets it registered and patented by the Hero Group, expect the name change to take place not before two months atleast. The reason for this delay is that the company has to get the stakeholder’s nod before proceeding further on this issue.
But, one interesting fact here is that the brands of bikes and scooters would be continued in the market with their own names. For instance, Karizma ZMR would be called Hero Moto Karizma ZMR and the CBZ Xtreme would be called Hero Moto CBZ Xtreme. This sounds like a move after a lot of thoughts on it.
And now guess the amount which the Hero group has allocated for its total re-branding exercise. It’s a mind whooping 200 and odd crores of Rupees. Also, this huge amount of money is going to play a very crucial role in the company’s export market strategy. The company has identified new markets in Latin America and a few other African nations as well. There are also plans to enter these markets in this financial year itself. Probably, the company may enter new markets with its new name – Hero Moto. Expect a write up from us in some two months on the topic ‘Bye Bye Hero Honda! Welcome Hero Moto’.
Regards,
M.Naren.
Author – BikeAdvice.in
{ 29 comments… read them below or add one }
This is called as falling of the Leader
the brand slogan “dhak dhak go” will still contiune or it will be relpaced with some other brand slogan.? Change in the name of the company will certainly effect its brand value to a larger extent. People in India recognise HH as if their family name. Changeing the name to HM.. umm.. The company with new name will have to come up with some big knock. Any how wishing all the very best to the new company
keep the fingers crossed!!
Zero moto is also a good name & quite suitable.
The name is similar to the name of the characters in Animation Movies.
Very funny…
Well gud naming sense of hero.
But what about the engines, will it remains same with honda or hero’s own made engine.? Bcoz cbz,hunk, and kzma will be no where without honda engine.
till 1990 all appliances were of honda but now all appliances and electronics system are of indian technology not of japan technology .honda was only taking charge of writing honda with hero in logo
Well it does not sound as ridiculous as Hero Motors :p
Changing its name to Hero Moto from the existing Hero Honda is definitely not gonna hamper the Company’s progress. But Hero group should stop their cosmetic upgrades and bring some real change to the engine, gearbox each time they launch an upgrade.
I don’t like the ‘Moto’ part in Hero Moto. It may have been “Hero Bonda” or “hero Hero ” such that.
WHO SAYS? Hero Honda world’s largest two wheelers manufacturer. WITHOUT HONDA, HERO HONDA IS ZERO. NOW HERO MOTO WILL NOT SURVIVE.
i says hero honda is world’s largest company.my father is in hero honda as engineer.
I dont like this name ….
I think it will be better if the name is like “HERO wanda”
HERO MOTO sounds very kiddish. I wished they had stuck to something more mature. HERO MOTORS sound lil’ better. Some of the names that stuck to my mind -
HERO VAHAN (an Indian touch) (HV)
1) HERO (H)
2) HERO WHEELERS (HW)
3) HERO MOTORS (HM)
4) HERO ENGINEERING/MECHANICS (HE or HM)
5) HERO INDIA (HI)
6) HERO AUTO INDIA LTD. (HAIL)
7) HERO MUNJAL (not sure if its permitted) (HM)
9) HERO BIKES Co. (HBC)
10) HERO INTERNATIONAL (HI)
11) HERO MOTORS INDIA LTD. (HMIL)
@Salim Jaffer
Wait and watch Hero Moto’s growth.. don’t have such little faith in your own country’s people..
Hero Moto really sounds international and classy!!
@Deepak.. how about a poll on this subject?
i agree with you, bro
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NOT HERO MOTO BUT SOUNDS BETTER HERO ZERO
Hi dude,
When Honda has that potntial why they are not No 1 as they entered into indian market from 2003. My friend dont under estimate indian technology which is ruling the world.
hero moto new name of hero honda is sound perfect because i know u r think very big i hope next ten years hero moto is no 1 i wish u all the best
Must think abt Kinetic-Honda, where is Honda & where is Kinetic……???????
……..I think Hero Moto is a finest Brand name much better than others like bajaj……just remove j from bajaj becomes baja………..lol…more or less bajaj bikes are just like a baja…
New Name (HERO MOTO…..YAKKK!!!) will effect to their market may be they loose their No.1 position. Anyways nobody can predict the future (But they will have to maintain their Quality, Dealer & Service) … By heartly I am an Yamahaiyan (Truly Massive), but best of luck to our Indian Tiger HERO MOTO (A Real Indian). _Rahul Sharma (Lucknow).
I think it is better to give Hero Hunda,which is available in C O R
hero is going to taste the fate of kinetic.
How can we trust hero with out honda.Hero is basically a cycle company.How could a cycle company manfacture modern bikes.All the hero bikes are running on the road with honda engines.Now if hero manfactures bikes by itself it will be of cycle quality.so it will be good to opt fora hero bicycle than buying a hero bike.Dont waste money for hero moto bikes,it is going to be a cheap two wheeler company of the world,with out honda hero is nothing.BAJAJ’Ss base is auto manufacturing.Even with out the assistance of any foreign company BAJAJ produces top quality powerful machines like PULSARS,which competes with international companies like yamaha.BAJAJ BIKES are now in ASIA,SOUTH AMERICA,LATIN AMERICA & EUROPE.BAJAJ IS NOW AN INTERNATIONAL COMPANY.BUT HERO CAN’T DO IT BECAUSE THEY ARE BASICALLY BICYCLE MANUFACTURES.IF THEY WAN,T TO SURVIVE ,THEY SHOULD SEEKTHE HELP OF A FOREIGN COMPANY.OTHER WISE HERO WIIL VANISH AND WILL BECOME AN OLD STORY.
yes hero moto was a nice name but my advice please advertizement was very impotaint
not a bad name, but the market share will go down
hero spendr my soft baik