Hero Honda (Hero Moto) to Launch a 180cc Dirt Bike with 2 More Models

by Naren on June 1, 2011

Hero Honda Motors Ltd (soon to be renamed Hero MotoCorp. Ltd), India’s largest two-wheeler maker by sales, is preparing to introduce at least three new models before the end of the year, with the first of these being a dirt bike that it will launch under its new name after a split with Japan’s Honda Motor Co. Ltd, its partner of 26 years.

Five people with knowledge of the development independently confirmed the company’s plan. None  of them wanted to be identified. Honda will continue to provide technology for some new models to the Indian firm under an  agreement that is valid till June 2014. Hero Honda’s spokesman declined to comment.

According to one of the persons directly involved in the project, the launch is a significant one by the Gurgaon-based two-wheeler maker. “Not only will this be the country’s first dirt bike, but also  the first (of Hero Honda’s motorcycles) to be launched under the new brand name.”

After the company’s break-up with Honda, the Japanese firm’s name will be dropped from its motorcycles. With an engine displacement of 180cc, the dirt bike will be Hero’s first in the niche segment.

Imported in completely knocked down, or CKD, form from Honda Motor, the dirt bike will be assembled in Hero Honda’s Gurgaon factory. A second person with knowledge of the launch said it would be priced between Rs. 1.1 lakh and Rs. 1.3 lakh.

The two other motorcycles Hero Honda plans to launch are in the 100cc and 125cc segments. Mahantesh Sabarad, an analyst at brokerage Fortune Equity Brokers (India) Ltd, said the new models will work in Hero Honda’s favour.

“With the Glamour not doing well, it badly needs a motorcycle in the 125cc segment,” he said. Vehicles of this engine capacity account for one-fourth of all motorcycles sold in India, Sabarad added.

Two-wheeler sales in India expanded by one-fourth to 1.1 million units in the fiscal year ended 31 March, according to industry lobby Society of Indian Automobile Manufacturers. Hero Honda has got clearance from the Registrar of Companies to change its name to Hero MotoCorp.

The new brand identity of the company is expected to be unveiled on 14 July. On 17 June, the Hero Honda board will meet at its Haridwar plant in Uttarakhand to approve the new brand name. Hero Honda’s move to introduce a sports bike comes at a time when rival Bajaj Auto Ltd is also set to launch similar two-wheelers from KTM Power Sports AG.

Bajaj Auto holds around 39% in the Austrian bike maker. The bikes, to be launched early next fiscal year, will be assembled at the company’s factory in Chakan, near Pune in Maharashtra. Motorcycle makers Yamaha Motor Co., Suzuki Motorcycle Corp. and Honda are targeting the growing number of upwardly mobile young people in India with relatively expensive products priced at more than Rs. 1 lakh.

Source: Livemint

Regards,
M.Naren.
Author – BikeAdvice.in

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{ 11 comments… read them below or add one }

Reeto June 2, 2011 at 11:00 am

Lets hope its not a plastic, paint and graphics job from HH this time around. HH should focus on launching a twin cylinder 250-300cc bike to compete the Ninja.

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fas June 2, 2011 at 12:53 pm

Dirt bike? Do they consider are roads so bad now. LOL.

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pawan June 3, 2011 at 4:51 pm

Certainly.. for the city roads in India during Monsoon season..You might need floating bags and propeller too..LOL

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PARTHA CHAND August 3, 2011 at 11:05 am

It’ too good, that HERO MOTO will lunch the Dirt bike, & it should be wourlwide quality, because now-a-days all people must prefered “one lacks” value Bike. Really it will Revolutionarry changes. PARTHA CHAND, MAA TARINI MOTORS, DHARAMGARD, KALAHANDI, (odisha) Mob-9437294161

racebikerz June 2, 2011 at 4:56 pm

hero honda has been change it name into hero motocorp after coming honda from hero it produce the first bike so better to wait b4 buying this bike but other way the company gonna release first dirt bike in india it’s sounds good…..!!!!!!

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shyam.. June 3, 2011 at 2:02 pm

well done HH,,,,
thankyou 4 considering our road conditions n cheers for launching a dirt bike 4 our streets… :):P

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vijay naik June 23, 2011 at 2:16 pm

itz not HH anymore dude…its HERO MOTORCORP………….mark it

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Madan Verma August 7, 2011 at 6:12 pm

Name sustain its fame with rigorous devoted team work & which HMC do have.

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KarthiK October 5, 2011 at 9:42 am

Dirt bike is a good choice for bad indian roads but it can’t secure a place in a family. so if teens love to have one! will its performance is equaled to unicorns, pulsars and Apaches?? let wait and see….

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Taran ahluwalia December 29, 2011 at 2:23 pm

sir ,
can i know about the new hero moto corp bikes to be launched by feb 2012 below 250cc

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sunil kumaar April 14, 2012 at 1:45 pm

i like all bikes of hero moto corp

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