Pune based Bajaj Auto has sold a whooping 5 lakh units of its recently launched 100cc Discover DTS-Si in just 225 days of its life in the market. After declaring an exit from the 100cc segment, Bajaj relaunched a 100cc bike in July last year and named it as one of their dominant brands, the Discover. Results have been ominous and many rival companies might be feeling the heat.
According to the press release, this new offering in the 100cc has become the highest selling brand in West Bengal and the North-Eastern region of the country in the overall two wheeler category. The response has been so overwhelming that maximum dealerships were running out of stock in the last few weeks and for the same reason Bajaj has ramped up the monthly production to 1 lakh units from the earlier 75000 units they produced. Bajaj also did not fall back on pointing out that because of the magnanimous response to both Pulsar 135LS and Discover DTS Si, company’s market share has risen to 27.3 percent in February 2010.
Interesting Crunches:
On an average this figure turns out to be mind boggling sales of 2222 Discovers per day. We gathered some data for the Worlds single largest selling model Hero Honda Splendor and what we came out were some surprise results.
Splendor was launched by Hero Honda in 1994 and very recently in November 2009, company celebrated the 11 millionth production landmark. So in a span of 16 years (5840 days) Hero Honda sold 11 million Splendors which turns out to be approximately 1900 Splendors per day slightly lesser than Discovers current sales. After reading these status Bajaj boffins would be on their highchairs and they deserve to do so (for the time being atleast).
However, there are many more points which we are intentionally neglecting so as to keep our talks confined to the topic in hand. We all might have heard Bajaj’s commuter bikes creating furors at their initial phases of launch but disappear in the longer runs. Many people are skeptic about this bike as well. But there is a slight difference here, the ‘Discover’ brand! All the CD series from Hero Honda shares the same engine and characteristics as Splendors but they are not as successful as the mighty Splendor because of the cult brand status ‘Splendor’ has created in aam janta’s minds. Similarly many of Bajajs offerings in the commuter segment created ripples initially like the XCD, CT100 and Platina but they failed to sustain the momentum. But we expect this bike to maintain good numbers as Discover brand commands good notion with people’s sentiments. However, there is a lot which Bajaj needs to ensure to keep the sales momentum ticking for this bike as arch rival Honda has come up with yet another ‘Splendor in the making 100cc segment bike, the CB Twister!
– Saad Khan
Reference: xBhp.com
{ 12 comments… read them below or add one }
if the selling records of bajaj discover 100 cc is true then why i can’t see many of them on roads(in rajasthan) i have see this bike only five or six time. Even honda stunner are more common . And i haven’t found any ownership review of this and pulsar 135 at internet.
These facts are just amazing and I’m sure Discover branding will go a lot way forward.
OK, sales figures apart. Bajaj should also concentrate on their service. If not, the present customers will feel the “heat”!!! (along with the competitors)…
Dear All,
This bike will break world wide record of selling one million units within 12-13 months time. And if it sales will go up to 1.25 lakh units per month it will cross splendour as well.
Thanks,
Regards,
Mahavir Kothari
So basically people want mileage in their bikes. This is the formula being used successfully by HH for 20 years now.
And now by Bajaj. But I’m sure, as Bajaj bikes are not just ‘lame’ looking ones, people would want to go faster on them. Thus, resulting in engine damage sooner and customers complaining “no mileage as promised”…
Same story with most Bajaj bikes….
Considering the fact that this bike offers good margin to Bajaj, we can expect something big from Bajaj in the near future!!
hey….i dont beleave in bajaj….i mean their bike gives average to abt 70+….but the bike does not go over 70+…n if went then it starts vibrating…..so y dont this company try 2 concentrate on it….instead of average….if the average is decreased a bit to 60+ frm 70+….doesnt matter….but they should be the bikes for a comfortable ride…..
Many bikes from Bajaj has created waves. Here is a list of few – Caliber, Wind 125, Boxer, Caliber (Hoodibaba), CT 100, Discover 112, Platina etc
Sadly none of the above bikes are in production now. All these bikes have been launched after Splendor came into the market. I feel like its unfair to compare the Discover with the legendary Splendor.
Congrats to bajaj’s sales team
2222 bike sales per day is a great achivement
Bajaj should not comprimise on quality, should keep spares cost @ reachable for consumers and should provide good service
If you done this three you can reach the uno 1 mark else free fall to bottom
the bike has only 65kmpl-70 then how to travel from ooty to nilamboor 100km with 1ltr petrol?
They pushed it for 40kms. Then rode it at 40kmph. Then ho..la..la you covered the distance between ooty and nilamboor.
@Shaiju B
Dear Shiaju,
Discover is a long term brand. Bajaj was doing this mistake before by killing brands. But now their focoused is only on discover and pulsar brand. So don’t worry and don’t worry engine it’s best 100 cc engine designed and developed by Bajaj till now.
Thanks,
Regards,
Mahavir Kothari