Surprise Surprise! Hero May Launch as Many as 12 New Models This Fiscal Year

by Bishakh on August 12, 2013

Brace up for heightened activity in the Indian Motown, starting this festive season!! Leading the pack would be dormant behemoth Hero MotoCorp. According to a report by MoneyControl.com, Hero MotoCorp is planning to launch a dozen of new models across various segments by March 2014.

Hero-Karizma-ZMR-Bike-Spyshot (1)

This premium bike is one of the upcoming models from Hero. Spyshot credit: Autocar India

In the wake of a belligerent Honda and an ambitious Bajaj, Hero MotoCorp has been feeling the heat. Though its potent combination of Passion and Splendor is still not down and out, they have taken hits from Honda’s Dream Yuga and Dream Neo. To add salt to the wounds, Bajaj has introduced far-sportier Discovers 100T, 125T and the 125ST as well. What could also be foreboding for Hero MotoCorp is that Bajaj Auto plans to launch even more Discovers in the coming months.

To stall their advances, hitting the Refresh button was necessary. Pawan Munjal, MD & CEO of Hero MotoCorp, has expressed that they will focus on the extremely competitive 150 cc segment. That is really a welcome statement, and it should improve Hero’s stock prices. Earlier, there had been a speculation that they are going to launch three new models. One of them was supposed to be a scooter set to replace the Maestro, and the second one was a motorcycle in the executive segment. Many felt that the third one would be a premium motorcycle, probably a replacement for Karizma.

Now, 12 models seem too many!! Are they really going to launch new models?

What we feel is that they will launch a few new models and the remaining will, most probably, be model refreshes with some niptuck jobs here and here. However, there is almost a certainty that the recently sighted Hero MotoCorp bike could be one of them.

Hero MotoCorp has been shedding gains of late. Their balance sheets showed a 11% year-on-year decline in the first quarter net profits. Total income slipped to 6160 crores, so did the EBITDA margins. It seems the introduction of newer models is a timely step to stem the rot. Hero MotoCorp is also looking to spread its wings overseas, after having set foot in Latin America and Africa.

Do you feel Hero would be able to ive up to the challenge thrown by Honda??

Remain Updated! Get these articles delivered right into your mailbox.
Subscribe for FREE!

Like & Comment Via Facebook...

{ 5 comments… read them below or add one }

Arunkumar August 12, 2013 at 12:59 pm

That is a good news obviously. But, unless HMC redeems its mistakes which I did in its old models, it could hardly catch-up with the tough competition, I speculate. The ZMR weighed 163 kgs with power only 17 bhp, a very low power-to-weight ratio, thin tyres, lack of engine kill switch, lack of sixth gear, lack of mono suspension etc….all these were a let down to the premium bikes like ZMR.

Reply

Tariq August 12, 2013 at 8:52 pm

they should do something with karizmaR. A thick back tire, disc brake and ofcourse more power.. outer body should remain same

Reply

Hormazd Irani August 13, 2013 at 9:13 am

Each time I visit a Hero Showroom, something magical happens. To those aspiring to get a new set of wheels I will say this: Your effort to visit them will be amply rewarded. Try it once and see for yourself what you have been missing.

Reply

faisal August 13, 2013 at 10:37 am

Lets wait and see what Hero does, each and every product will matter and if they do it right, they can really work well.

Reply

Aditya August 16, 2013 at 10:42 pm

Honestly, I think they have’nt had it yet. I mean, look at their sales, even though they have not released properly new bike they are still No.1 and Honda are not near to overtaking them in near future. I personally choose to believe that Karizma still does not have a competetor in its segment which can compete in combination against its Performance, mileage, reliability, durability, comfort, handling and service of Hero. I know sales are declining, but I strongly believe that Hero, with EBR technology, comes out with a bike that would give a very good cometetion to Bajaj-KTM duo.

If it fails, I am going for Pulsar375 ;-).

Reply

Leave a Comment

Previous post:

Next post: